“You know you’re doing something you love when work doesn’t even feel like work” says Austin Rol, who is thoroughly enjoying his Co-op placement with the Niagara River Lions part of the NBLC=National Basketball League of Canada in St. Catharines.  Austin is managing the team’s online social media presence building the team`s brand and is thriving in the busy world of professional sports where he gets to apply his classroom learning into a professional and exciting work setting.  The placement is exceeding his expectations as he`s being exposed to so many elements of sports management.

When asked what benefits are you seeing from this co-op opportunity, Austin said “This placement has definitely reinforced that I’m in the right program, and I`m going in the right direction as I`m passionate about working with a professional sports team for my future career!”

Keep an eye out on Game Day`s for Austin`s face on the sidelines!  Although long and very busy days, those are his favourite days in his role as he gets to see how all of the parts come together to support the team and the fan experience!

Student Name: Austin Rol
Placed @: Niagara River Lions
Term of Placement: January - April
Program:  HK Sport Management