The University of Windsor may not have a favourite son, but psychology student Tessa Virtue appears to be its favourite daughter, judging from her popularity on the University’s social media channels.

Since winning silver with her ice dance partner Scott Moir at the Sochi Olympic Games, Virtue has dominated conversation on the UWindsor Facebook page, says social media coordinator Alisa Giroux-Souilliere.

“Saturday’s post congratulating Tessa has been our most-liked item ever,” she said. “In fact, she has been named in eight of our 10 top posts over the past month.”

The University published ads in Saturday editions of the Globe and Mail, National Post, and Windsor Star congratulating Virtue’s “outstanding performances” in Sochi, where she earned silver medals for Canada in ice dance and the team figure skating competitions.

Giroux-Souilliere says the story generated more than 900 likes.

“People are just really excited about how well Tess and Scott did at the Olympics,” she says. “They’ve been sharing the story, commenting on it—the conversations are part of what makes an online community.”

The University’s Facebook presence has more than 22,500 followers.