Joe Cobbs, professor of marketing, economics and sports business at Northern Kentucky University, will discuss “Visualizing Sports Rivalry: A Social Network Analysis of Fan Perceptions” in a free lunchtime lecture Friday, January 23.

Dr. Cobbs previously served as a corporate sponsorship consultant at General Sports and Entertainment in Detroit and as the director of marketing for Miami University Intercollegiate Athletics in Ohio.

His lecture, part of the Human Kinetics Speaker Series, will begin at noon in room 145, Human Kinetics Building.