The University of Windsor officially launched the second year of the Windsor Proud awareness and enrolment campaign Friday at the Stephen and Vicki Adams Welcome Centre.
The Windsor Proud campaign, with its emphasis on spirit and confidence, will be featured in Windsor-Essex, Southern Ontario and the Greater Toronto Area during the fall and winter. The campaign features current students who will tell their University of Windsor stories through the use of billboards, cinema ads, videos, social media, and traditional print advertising.
This year, the University of Windsor Alumni Association is also taking part in the Windsor Proud campaign and highlighting local UWindsor grads.
President Robert Gordon said the Windsor Proud campaign has been a great success. Not only does it celebrate the University of Windsor, it’s also resonating with the local community because it highlights Windsor-Essex as a great place to live, as well as the University’s close relationship with the region.
“Windsor Proud builds on the premise that everyone is proud of something — whether it’s celebrating their strengths or overcoming their challenges. You can be proud of the family, their friends, the place where you live,” said Dr. Gordon.
“Windsor Proud is also about attitude. You can make anything happen if you put your mind to it.”
The Windsor Proud campaign includes a “Made in Windsor” theme with a message that the University is a place where experiences are made for life. That could be independence, friendships, or collaborations with peers and faculty members.
Windsor Proud follows the University’s Promise@uwindsor.ca and Future Full of Promise campaigns that set out to change the conversation about the University of Windsor. The Promise campaign and Windsor Proud were both developed in co-operation with the Toronto-based marketing company ScottThornley+Company (STC).