Tom LaSorda.

Auto industry veteran and University of Windsor alumnus Tom LaSorda (BComm 1977, BA 1977, MBA 1981) has taken the wheel as chief executive officer of Fisker Automotive, a manufacturer of luxury electric cars, the company announced Tuesday.

LaSorda joined the company as vice chair of its board in December. He is a former president of the Chrysler Group and held a number of executive positions at General Motors.

He said he is delighted to be assuming this role at an exciting time for Fisker Automotive.

“The team has designed and engineered a great range-extended electric car with industry leading technology,” LaSorda said. “It gives me great pleasure to be working together with the co-founders, Henrik Fisker and Barny Koehler, to build Fisker Automotive into a global automotive company.”

He said his future strategy will include seeking partnerships and alliances to grow the brand of the Anaheim-based firm.