Dr. Marijke Taks

Dr. Marijke Taks (Professor)

E-mail: mtaks@uwindsor.ca
Phone : (519) 253 - 3000 ext: 2467
Office: H.K. Building, Room 122

B.P.E. K.U. (Leuven)
M.A.K.U. (Leuven)
Ph.D. K.U. (Leuven)

Bio:
Dr. Marijke Taks joined the Faculty in 2001 from the Katholieke Universiteit Leuven in Belgium. A frequent presenter at conferences in Europe and North America, Dr. Taks brings an expertise in socio-economic aspects of sport and leisure, with particular interests in consumer behaviour of various sport-oriented groups. She researches economic and tourism impact of sport events, and is currently broadening the impact scope on sport development. Mass participation and the ‘Sport for All’ philosophy guide her research. Dr. Taks is an accomplished teacher and has demonstrated her expertise as an advisor by supervising over 100 student research projects. She is currently the editor of the European Sport Management Quarterly.

Areas of Research Interest

• Socio-economic aspects of sport, leisure and sport events
• Sport consumer behaviour
• Sport participation and development
• Sport and employment

Current Research Funding

1. Social Sciences and Humanities Research Council (2011-2014). Leveraging sport events for sport development.
2. Social Sciences and Humanities Research Council (2006-2009). Participation in sport and the culture of NSOs.
3. Humanities and Social Sciences Research Grants (2008). Spending, tourism behaviour, and motives related to the 2008 Canadian Transplant Games hosted in Windsor.
4. Social Sciences and Humanities Research Council (2005-2008). Economic impact and tourism behaviour of the Pan American Junior Athletic Championships.
    

Key Scholarly Activities:

• Taks, M., Kesenne, S., Chalip, L., Green, B.C., & Martyn, S. (2011). Economic impact study versus cost-benefit analysis: an empirical example of a medium sized international sporting event.  International  Journal of Sport Finances, 6(3), 187-203.
• Taks, M., Green, B.C., Chalip, L., Kesenne, S., & Martyn, S. (in press). Visitor composition and event-related spending. The International Journal of Event and Festival Management (Special Issue: Festival Tourism).
• Derom, I, & Taks, M. (2011). Participants’ experiences in two types of sporting events: A quest for evidence of the SL-CL continuum. Journal of Leisure Research, 43(3), 383-402.
• Scheerder, J., De Vos, S., & Taks, M. (2011). Expenditures on sport apparel: creating consumer profiles through interval regression modelling. ESMQ 11(3): 251-274.
• Taks, M., Chalip, L., Green, B.C., Kesenne, S., & Martyn, S. (2009). Factors affecting repeat visitation and flow-on tourism as sources of event strategy sustainability. Journal of Sport and Tourism, 14 (2/3), 121-142.
• Girginov, V., Taks, M. Boucher, B., Martyn, S., Holman, M., & Dixon, J. (2009). Canadian National Sport Organisations’ use of the Web for relationship marketing in promoting sport participation. International Journal of Sports Communication, 2, 164-184.
• Ohl, F., & Taks, M. (2008). La Consommation sportive: état des lieux.  Revue Française du Marketing, 219 (4/5), 27-46.
• Snelgrove, R., Taks. M., Chalip. L, & .Green, B.C.  (2008). How visitors and locals at a sport event differ in motives and identity. Journal of Sport & Tourism, 13 (3), 165-180.
• Taks, M., Girginov, V, & Boucher, B. (2006). The outcomes of coattail-marketing: The case of Windsor, Ontario and the Super Bowl XL. Sport Marketing Quarterly, 15 (4): 232 – 242.
• Taks, M., & Scheerder, J. (2006). Youth sports participation styles and market segmentation profiles: evidence and applications. European Sport Management Quarterly, 6 (2): 85-121.