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"Like" Might Just Be Peer Pressure

Imported On: Mon, 04/30/2012 - 2:01pm
Last Modified: Mon, 04/30/2012 - 2:01pm

According to published studies by Dr. Tina McCorkindale, an assistant professor at Appalachian State University’s Department of Communication, “18- to 29-year-olds are the Facebook generation,” and it’s not the Millennial “likes” that assures ad success, but perks.

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