To successfully reinforce a consistent brand, it is important that the University of Windsor logo is presented accurately when used.
Under no circumstances should any component of the logo ever be redrawn, modified or altered in any way.
Reproduction of the logo must always be completed using the approved electronic file art provided by Public Affairs and Communications.
Examples of unacceptable use
Colour
The colour of the logo or shield, or parts thereof, should never be changed beyond what is outlined in Alternate Versions.
Borders
The logo should not appear within frames or borders.
Minimum Size
The logo should never appear at a size where the total height of the shield is less than .5" (see Size and Spacing).
Screens
The logo should not appear with any screens over it or with any reduced transparency.
Size Relationship
The size relationship between logo should remain constant. If any one element changes all should change proportionately.
Drop Shadows
The logo should not appear with drop shadows or inner or outer glows.
Axis of the logo
The axis of the logo should never be skewed.
Axis of the shield
The axis of the symbol should never be skewed.
Horizontal and vertical scale
The horizontal and vertical scale should always change equally. Never stretch or condense the logo.
Position of the shield
The position of the shield should never be altered from what is outlined in Alternate Versions.
Outlining logo
Never create an outline around the logo. Contrast issues should be solved using other logo versions.
Over printing
To ensure clarity when printing on an image the logo should always be reversed on a dark or busy background. If the image is of low contrast or light tone, the logo should appear in all black.
Protective space
The logo should not appear without the minimum protective space around it as outlined in Size and Spacing.
Contrast
Do not position the logo on backgrounds with insufficient contrast. Use a logo variation that contrasts well with the background colour.
White box
The logo should never appear in a white box on a colour field or image area.
Institutional hierarchy
The institutional versions of the logo should never appear without the University of Windsor wordmark.