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Vincent Georgie
Vincent Georgie
Assistant Professor
Marketing
502 4250
Areas of Interest

Marketing of Arts and Culture


Research Interests

1. The Marketing of Arts and Culture (Film, Theatre, Television) – focusing on implications for consumer behaviour, electronic commerce, advertising and international marketing

2. Decision-making – focusing on implications for voting in awards and elections, and for buying and/or consuming

3. Consumption and Materialism – Using CCT (Consumer Culture Theory) to understand consumption motivation and symbolic consumption

4. Social Marketing – focusing on the effects of social marketing on cultural change

5. Business Education –focusing on best practices in University-level marketing education
 

Teaching Interests

Marketing Research (MBA, UG)
Marketing Analysis (MBA, UG)
Marketing Strategy (MBA, UG)
Advertising (MBA, UG)
International Marketing (MBA, UG)
Consumer Behaviour (MBA, UG)
Social Marketing (MBA, UG)
 

Professional Activities

Current:
Reviewer – Journal of International Marketing (2008-current)
Reviewer – International Journal of Arts Management (2004-current)
Coordinator and Facilitator – FESFO (1999-current)

Previous:
Inaugural Conference President and Organizer – HEC Montréal’s 1st Annual Student Conference on Business Research (2006-2007)
Proceedings Editor – HEC Montréal’s 1st Annual Student Conference on Business Research (2007)
Vice-President of Pedagogy – AGEMScPhD, HEC Montréal (2006-2007)
Liaison to the HEC Montréal 100th Anniversary committee (2006-2007)
Conference Organizing Committee – 5th Annual AIMAC Conference (2004-2005)
Conference Organizing Committee – 3rd ICCPR Conference (2004)
Jury Member – La Fondation Franco-Ontarienne (2002-2008)
 

Educational Qualifications

PhD (in-progress) – Marketing, HEC Montréal (Montréal, Québec)
MBA – Marketing, Odette School of Business, University of Windsor (Windsor, Ontario)
HBA – Management, Rotman School of Management, University of Toronto (Toronto, Ontario)
 

Publications – books & volumes

Success strategies for undergraduate education (in-progress) (w/ S. Baron), Presses de l’Université du Québec

The marketing of arts and culture: an analytical and selective bibliography.
(w/F. Colbert) Collection de la Chaire de gestion des arts
 

Publications – proceedings:

“Characteristics of competitive intelligence practice in R&D driven firms: Evidence from the UK pharmaceutical industry,” (w/ S. Wright & E. Madden), Proceedings of the eBRF 8th Annual Conference, Stockholm, Sweden, 2008.

“Consumption, culture and information technology from an interpretevist perspective: what happens when the arts go online?” (w/J. Nantel), Proceedings of the 9th Annual AIMAC Conference, Valencia, Spain, 2007.

“Factors influencing voters’ decision-making in an electoral process: the case of the academy awards.” Proceedings of HEC Montreal’s 1st Annual Student Conference on Business Research, Montreal, Canada, 2007.

“Clarifications on phenomenological and hermeneutic methods in consumer research” Proceedings of HEC Montreal’s 1st Annual Student Conference on Business Research, Montreal, Canada, 2007.

“Towards measuring the personality of performing arts awards: scale development and theoretical implications”. Proceedings from the 4th Annual Sprott Doctoral Symposium, Ottawa, Canada, 2007.

“Early findings on the effects of watching web-based movie trailers on young persons” Proceedings from the 36th Annual Atlantic Business Schools Conference, Sackville, New-Brunswick, 2006.

“Headlines from the Hollinger affair: management and leadership perspectives on Lord Conrad Black”. (w/C. Fredette) Proceedings from the 36th Annual Atlantic Business Schools Conference, Sackville, New-Brunswick, 2006.

“Ethics, culture and responsibility: the Parmalat scandal” (w/E. Bondy, R. D’Urzo and D. Teshome) Proceedings from the 9th Annual Reputation Institute Conference, Madrid, Spain, 2005.

“Leadership beyond gender: investigating perceptions and challenges facing women in leadership roles” Proceedings from the Feminist Research Group Conference, Windsor, Canada, 2004.
 

Conferences: (selected)

“Using Verbal and Non-Verbal Tools for Greater Student Engagement and Classroom Control”, University National Teaching and Learning Conference, 2009, Waterloo, Ontario, Canada.

“Typologie de la filière de l’environnement au Québec” (w/ S. Baron and S. Beaulieu), Administrative Sciences Association of Canada Annual Conference, 2008, Halifax, Nova-Scotia, Canada.

“Enjeux stratégiques de la recherche et du développement des énergies renouvelables au Québec” (w/ S. Baron and S. Beaulieu), Administrative Sciences Association of Canada Annual Conference, 2008, Halifax, Nova-Scotia, Canada.

“Evaluating criteria influencing voting outcomes of Academy Award nominations and wins” 3rd Annual Sprott Doctoral Consortium, 2006, Ottawa, Ontario, Canada.

“On phenomenological and hermeneutic research approaches to consumer research: how do they help where we’re going next?” 36th Annual Atlantic Business Schools Conference, 2006, Sackville, New-Brunswick, Canada
 

Invited Talks:

Professor Georgie has been invited to give nearly 50 workshops in the past 10 years across Canada to corporate, professional, university and student groups on subjects such as marketing best practices, marketing education, career development, cultural planning and pro-activity.
 

Working Papers:

“Consumption, culture and information technology from an interpretivist perspective: what happens when the arts go online?” (w/J. Nantel and F. Colbert), paper being written that was presented at AIMAC, 2007, Spain

“Early findings on the effects of watching web-based movie trailers on young persons” (w. J. Nantel and F. Colbert), paper being written that was presented at ASB, 2006, Sackville

“Towards measuring the personality of performing arts awards: scale development and theoretical implications”. Completed April 2007.

“Factors influencing voters’ decision-making in an electoral process: the case of the academy awards”. Completed April 2004.
 

Research In Progress: (focus, sponsor/support)

Attitude, decision-making and adoption of child booster seats (w/D. Bussière) – CIHR
Social change, cultural identity and cultural climate – FESFO
 

Grants and Awards:

Team Grant Initiative STAIR TRIP submitted – CIHR for 2010-2015
Most Outstanding Success Story – CSDCCS 2008
3 Citations for Pedagogical Excellence – HEC Montréal 2007
2 Citations for Pedagogical Excellence – HEC Montréal 2006
1 Citation for Pedagogical Excellence – HEC Montréal 2005
Pierre Elliott Trudeau Scholarship (Nominee) – University of Windsor 2005
Made A Difference Award (Dean’s Award) – University of Windsor 2004
PEP Award (Peer Award) – University of Windsor 2004
Dean’s List; 1st class overall – University of Windsor 2004
Canada Trust Scholarship in Community Leadership (Finalist) – University of Toronto, 1999
 

Memberships:

American Marketing Association
Administrative Sciences Association of Canada
The Reputation Institute of New York
The Society for Arts and Technology