Reception to celebrate business book launch

Millions of sports fans think they know how to run any team better than the executive in charge of the operation. Such pressure is bound to teach a person a thing or two about leadership, humility and success.

As president of Maple Leaf Sports and Entertainment for 15 years, UWindsor alumnus Richard Peddie (BComm 1970, LLD 2001) learned a few lessons along the way, and he shares them in his new book, Dream Job: My Wild Ride on the Corporate Side with the Leafs, the Raptors and the TFC.

In Dream Job, Peddie takes readers into the boardrooms and dressing rooms of major league sports, drawing on his experiences with hockey’s Maple Leafs, basketball’s Raptors, soccer’s Toronto FC, as well as the operations of the Air Canada Centre and the organization’s two television channels.

Entrepreneurs will be keen to learn how a working class kid from Windsor who barely made it into university managed to reach the top of virtually every organization he ever worked for. Hockey, basketball and soccer fans will warm to the many stories that Peddie has to tell in his hard-hitting book.

The Odette School of Business is hosting a launch event on Thursday, November 7. It will open with light appetizers at 5 p.m. and move to an address by Peddie, sharing tips from his book and answering questions before moving to a book sale and signing opportunity.

To attend, RSVP by November 4 to Barbara Barone at 519-971-3678 or

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