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aerial shot of Turtle Island WalkA new video focuses on the University of Windsor’s long history of supporting students and its intention to continue that tradition.

Video focuses on history of unity and pride

The University of Windsor has released a new video — Together We Stand Windsor Proud — that focuses on the institution’s long history of supporting students and the intention to continue that tradition, despite the uncertain times created by COVID-19.

Spearheaded by Enrolment Management, the video provides a strong message to UWindsor’s future students that the campus community will do everything possible to make the fall semester a rewarding experience.

Chris Busch, associate vice-president, enrolment management, said the University recognized early on in the pandemic that prospective students were anxious about their transition to university, including the move away from in-person classes.

“We wanted to convey the message through a reassurance video that we’re in this together, we’re flexible and supportive, and we empathize with their concern,” said Busch. “We have overcome significant obstacles before, and we will overcome them again.

“These are not dark times. They are difficult and uncertain times, and certainly tragic times for those who are directly affected by COVID-19, but we remain hopeful. We wanted to share our history and convey a feeling of being united.”

The video was produced by ScottThornley+Company (STC) and was a collaborative effort involving staff members of Enrolment Management and Public Affairs and Communications.