Bruce Croxon and Kevin CochranGuest speakers Bruce Croxon and Kevin Cochran will launch the UWindsor Enriched Start program on September 17.

Program to engage students in personal finance

In a world of budget planning tools, spreadsheets, interest calculators, and an endless supply of self-help books on managing money, things can get complicated—fast. A new program offered to UWindsor students by the Office of the Provost, in partnership with EPICentre, the Student Success Centre and the finance department, aims at improving their understanding of personal finance.

Enriched Start holds that people have a tendency to over-complicate a simple goal of money management: save more and spend less. It sets out three key requirements to inspire action in young adults:

  1. Instill a real sense of personal responsibility.
  2. Utilize an entertaining but informational approach to cut through the rhetoric and create a real personal awareness of the pain around poor money management.
  3. Capitalize on video-based content to improve consumption and retention of this information.

Through the my.uwindsor portal, the program will connect students with a series of video components that are funny, entertaining, and insightful. It includes modules on money myths, credit and credit cards, careers, personal branding, goal setting, and building wealth.

A launch event on Wednesday, September 17, will feature guest speakers Kevin Cochran and Bruce Croxon, formerly an investor on the CBC television show Dragon’s Den. It runs 2 to 3:30 p.m. in the Ambassador Auditorium, CAW Student Centre. Admission is free, but space is limited. Organizers ask that those interested register in advance at