A pullover sweatshirt for sale in the Campus Bookstore encourages students to embrace an active lifestyle, says marketing co-ordinator Martin Deck.

The item is navy blue fleece, imprinted in yellow with “Lancers just do it” and the varsity shield.

“Whether you’re wearing it to the stadium or for a jog to class, these Nike sweatshirts will send a message,” says Deck. “Get active and stay healthy — that’s what we’re trying to promote.”

Featuring a hood and kangaroo pocket, the garments sells for $82.95 in the store, located on the lower level of the CAW Student Centre.