Martha Kerube Euceda Carias, student recruitment adviser for Latin AmericaMartha Kerube Euceda Carias, student recruitment adviser for Latin America, visits the UWindsor campus during last week’s FAM Tour to give international agents first-hand knowledge of the University and region.

Tour gives international agents local experience

A tour last week by international agents representing the University of Windsor and St. Clair College provided them with a chance to get a real sense of the schools, meet the people who support their work, and build personal relationships, trust, and brand loyalty.

Seventy agents from 20 countries attended the International Agent Familiarization Tour (FAM Tour), May 9 to 12, enabling them to better promote the institutions and the region by saying: “I’ve been there.”

“Agents fulfil several responsibilities in providing support for international applicants to the University,” says Chris Busch, associate vice-president, enrolment management. These supports include counselling students through the application process, assisting in preparing their documents, and actively promoting the institution abroad.

“We are observing an increasingly competitive landscape emerging post-COVID, therefore, these partners are essential to share our story on the global stage.” 

Agents visited teaching and research facilities, toured the City of Windsor, and met with representatives from both institutions providing a first-hand experience of the University and college and highlighting the many opportunities that Windsor offers international students.