As students return to the classroom for the fall term, the University’s student marketing and communications team has been busy preparing with the launch of its newest undergraduate recruitment campaign.

“We know that prospective students have struggled as a result of the COVID-19 pandemic,” says Chris Busch, associate vice-president, enrolment management. “Therefore, this year’s campaign is grounded in the concept of positive psychology and student development theory focusing on how we can help students achieve their goals, feel accomplished, and experience positive emotions — or thrive — at UWindsor.”

He says messaging will highlight:

• critical thinking and research opportunities,
• co-op and other relevant work experience, and
• a network for life,

all in a welcoming and diverse community with professors who care.

Built on past successes and informed by research, including feedback from prospects, current students, and the campus community, this year’s awareness, consideration, and conversion campaigns will leverage multiple channels and strategies targeting high schools and transfer students.

Among the key communications channels for this year are:

• Updated future student web presence
• An inspiring viewbook and new admissions resource for educators
• Location-based targeting and new lead generation tools
• A return to the big screen in Cineplex theatres
• A dynamic digital campaign

“We know that thanks to the input of the campus community into the campaign, it will help us communicate our unique value proposition to future students and all their supporters,” says Dr. Busch. “We look forward to launching it at this week’s Ontario University Fair.”