Kyle Asquith

Communications prof comes home for teaching assignment

Kyle Asquith has some intimate knowledge about how television markets products to children, but is also quick to dispel the widely accepted notion that it was the TV industry that invented the methods so commonly used today.

“There’s a misconception that marketing to children came in the television age,” says Dr. Asquith, the newest faculty member in the department of Communication, Media and Film. “Most companies already had the tactics and strategies of marketing to children nailed by the 1920s.”