Students smiling behind banner reading: Future full of promiseThe University of Windsor’s Promise campaign received a silver award in the Educational Advertising Awards.

Marketing campaign wins award for educational advertising

The University of Windsor’s Promise campaign has been recognized with a silver award in the 33rd annual Educational Advertising Awards. This year, over 2,250 entries were received for the U.S.-based competition from over 1,000 colleges, universities and secondary schools.

Gold awards were granted to 307 institutions, silver awards were awarded to 207 institutions, and bronze awards were awarded to 159 institutions. UWindsor was one of only four Canadian universities recognized by the competition. launched in the fall of 2016 and was developed with the Toronto-based marketing company ScottThornley+Company (STC) after a lengthy consultation with UWindsor students, staff, and faculty.

The campaign is based on the belief that we all have within us the promise to be someone better, the promise to show that we are more capable than we or others might believe, and the promise to contribute to making the world we live in a better place. STC and the University of Windsor also created and launched a capital campaign, Place of Promise, which expanded on this premise.

Judges for the Educational Advertising Awards consisted of a national panel of higher education marketers, advertising creative directors, marketing and advertising professionals, and the editorial board of Higher Education Marketing Report, a publication for U.S. professionals in the field.

The Educational Advertising Awards is the largest, oldest, and most respected competition of its kind in the U.S. The complete listing of the Educational Advertising Awards winners can be found at