A lunchtime event Friday in the Human Kinetics Building will feature a pair of presentations by UWindsor kinesiology professors.
Terry Eddy, pictured at right, will discuss “Sport sponsorship and the role of sponsor activation.” His research centres on sport marketing, particularly consumers’ responses to — and behaviours toward — sponsorship and social media marketing.
Matthew Krause will deliver “Regulation of Skeletal Muscle Repair: Is there such thing as too much PAI?” Dr. Krause and his graduate students examine how damaged tissues regenerate and how the regeneration process can be influenced by numerous factors such as exercise, disease states, drug treatments, specific hormones, and the hormone plasminogen activator inhibitor-1.
The event is set for noon Jan. 17 in room 145, Human Kinetics Building. Part of the Faculty of Human Kinetics Distinguished Speakers’ Series, it is free and open to the public.