sports cars at auto showThe University of Windsor has joined with partner organizations to promote the region to industry at the North American International Auto Show, this week in Detroit.

Campus expertise on display at auto show

Research from the University of Windsor will take to a global stage at the North American International Auto Show (NAIAS) in Detroit Sept. 14 and 15.

The University is partnering with Invest WindsorEssex (IWE), St. Clair College, WEtech Alliance, and Tourism Windsor Essex Pelee Island to showcase the Windsor-Essex region as a premier location for mobility innovation.

“The Windsor-Essex region is transitioning from its long-standing identity as the Automotive Capital of Canada to becoming the Automobility Capital of Canada,” says Heather Pratt, the University’s executive director for research and innovation. “The University of Windsor is well positioned to support the advancement of new technology and mobility innovations as we transition to connected, autonomous, secure, and electrified (CASE) passenger vehicles.”

The “Windsor-Essex: Your Bridge to the Future” highlights the region’s strategic location at the heart of North America’s mobility and innovation corridor. Its quality of life, access to global talent, and rapidly growing mobility and tech sectors will be topics of discussion with hundreds of leaders from global automakers, suppliers, and start-ups.

“The ecosystem in the Windsor-Essex region is exceptionally well aligned to support automotive manufacturers and industry leaders in advancing new and exciting technologies,” Pratt says. “We look forward to showcasing this remarkable regional collaboration at the North American International Auto Show.”