The #UWinProud campaign is kicking off the fall semester with a photo contest to celebrate the first Windsor Wednesday of the academic year.

Staff and faculty are encouraged to take a photo wearing their Lancer gear before Sept. 14 and upload it through the entry form for their chance to win a “Build Your Own Bookstore Prize Pack” valued at $100.

“It is important that we continue building school spirit and pride of institutions through traditions like Windsor Wednesdays,” says Sarah Hébert, communications assistant in the Office of Student Experience.

To further incentivize staff and faculty to wear blue and gold, the Campus Bookstore will also offer a 15 per cent discount on apparel purchases in-store and on its website today — Sept. 8 — with the coupon code “UWINPROUD.”

As in years past, the Office of Student Experience plans to host events, contests, and more in partnership with departments through the academic year as part of the #UWinProud campaign.

To learn more about the campaign, visit the Office of Student Experience website.