When Trevor Georgie (MBA 2011) found himself in Ontario late last week and in temporary possession of the Canadian Hockey League’s ultimate prize, the Memorial Cup, he knew exactly who to share it with, even if it meant a long drive down the 401.
Georgie, president and general manager of the Saint John Sea Dogs, brought the historic trophy to the APEX MBA students who are currently paired with his Quebec Major Junior Hockey League team. The students have completed the first phase of a season ticket marketing study in partnership with the franchise. The APEX program allows MBA students to develop skills and demonstrate abilities by providing real solutions to clients in the business world.
“Being alumni, I think it’s very important to be an ambassador of your program,” Georgie said. “I can remember in this very classroom when Richard Peddie came in to talk about his experience with Maple Leaf Sports. I decided that was my dream job, to run a sports franchise.”
Georgie joined the Sea Dogs in 2016.
The team claimed the 102nd Memorial Cup championship this past June while hosting the event in Saint John, New Brunswick.
For Georgie, the opportunity to claim the trophy has been not only a source of pride, but reflection.
“Ten years later, to be able to come back having won our ultimate goal, the Memorial Cup, and to bring it here and see students take photos with it is very special,” said Georgie. “Maybe this will spur someone sitting in this class to return and share their success and their motivation with the next group.”