Leona WiegmannLeona Wiegmann will explore criteria for the persuasiveness of accounting forecasts in a free public lecture Friday at the Odette School of Business.

Visiting scholar to address persuasiveness of accounting forecasts

A free public lecture Friday will consider factors that shape perceptions of persuasiveness of accounting numbers.

Leona Wiegmann will present “Exploring the construction of persuasiveness of forecast numbers – A temporal work perspective on forecast meetings,” April 7 at 1:30 p.m. in room 321, Odette Building.

Dr. Wiegmann is a professor of accounting at a private business school in Germany who is spending April in Windsor as a visiting scholar at the Odette School of Business. Her research interests focus especially on organizational change in the area of management accounting and control, in particular on management accounting and control systems as well as roles and practices of management accountants.

“Our study demonstrates that actors in face-to-face meetings negotiate about coherence, plausibility and acceptability,” she says.

Wiegmann is an assistant professor at the Institute of Management Accounting and Control at WHU – Otto Beisheim School of Management in Vallendar, Rheinland-Pfalz. WHU is the abbreviation of Wissenschaftliche Hochschule für Unternehmensführung, or “academic institution of higher education for corporate management.”

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