Smantha Pang

Amsterdam experience helps student researcher learn the value of relationships

Of the three Olympic values – excellence, respect and friendship – it’s the last that might matter the most to Samantha Pang.

A second year master’s student in Human Kinetics who specializes in sport management, Pang spent the entire summer working in the Netherlands researching how to build a marketing strategy to increase the number of visits sport enthusiasts and tourists make to the Olympic Experience, an attraction at the Olympic Stadium in Amsterdam.