Alan Drouillard congratulates Binny Kaur, Rohith Mahadevan, Kalyan Parimi, and Shrirang Shripad Rajguru.Alan Drouillard, a regional vice-president National Bank of Canada, congratulates the winning team of the case competition: Binny Kaur, Rohith Mahadevan, Kalyan Parimi, and Shrirang Shripad Rajguru.

Case competition tests student marketing skills

Students in the Master of Management program tested their skills June 1 at the Odette School of Business in the second annual case competition hosted by the National Bank of Canada.

Six teams competed to propose a marketing plan for the bank that capitalizes on the immense growth potential in southwestern Ontario to capture greater market share in retail banking. A panel of six judges from NBC selected the top three teams, awarding each a cash prize. Each of the top teams will meet with NBC leadership to share their analysis and plans.

Rohith Mahadevan, a member of the winning team, said the competition gave his team the opportunity to expand their knowledge and gain real-world experience.

“It was exciting to participate in such events, especially when data-driven case study is involved,” he said.

All participants enjoyed a lunch sponsored by the bank and had the opportunity to meet with company managers prior to the competition to learn more about the organization and the case.

“NBC has once again provided Odette Master of Management students with an outstanding opportunity to develop their capacity to address the complex problems faced by business managers,” said Master of Management program director Brent Furneaux.

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