Tuesday, January 17, 2023 - 10:00
"Genuine, Cold, Draught? Consumer Perceptions of Sponsorship Authenticity Between a Major Beer Brand and Professional Women’s and Men’s Hockey Leagues"
Location: HK Room 125
(519)253-3000
"Genuine, Cold, Draught? Consumer Perceptions of Sponsorship Authenticity Between a Major Beer Brand and Professional Women’s and Men’s Hockey Leagues"
Location: HK Room 125