Associate Professor
Graduate Admissions Coordinator
Phone: (519) 253-3000 ext. 2467Sport Management and Leadership
Dr. Eddy joined the Department of Kinesiology in 2017 in the area of Sport Management. He previously held Assistant Professor positions in Sport Management at the University of Arkansas in Fayetteville, Arkansas, USA, and St. John’s University in Queens, New York, USA. Dr. Eddy earned his Ph.D. in Sport Administration in 2011 from the University of Northern Colorado and holds a Masters in Sport Management from West Virginia University. He also holds Bachelors and Masters degrees in Pure Mathematics from Memorial University in St. John’s, NL, Canada.
Dr. Eddy’s research centres around sport marketing; particularly sponsorship and consumer behavior. His research has been published in a number of academic journals, including Sport Management Review, Sport Marketing Quarterly, International Journal of Sports Marketing and Sponsorship, International Journal of Sport Management, International Journal of Sport Management and Marketing, International Journal of Sport Communication, International Journal of Sport Finance, Journal of Applied Sport Management, Journal of Sport Behavior, and Journal of Issues in Intercollegiate Athletics. Dr. Eddy regularly presents his research at national and international conferences, and currently serves on the editorial review board for Sport Marketing Quarterly, the Journal of Global Sport Management, and Case Studies in Sport Management.
Areas of Research Interest
- Sport marketing
- Sport sponsorship
- Sport consumer behaviour
- Social media marketing in sport
- Sport finance and economics
Research and Publications
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