Recommended practices for starting a UWindsor Social Media account
Please take a few moments to consider the following material before beginning a Social Media account.
- Select a dedicated staff/faculty member who is willing and able to be current about the trends, regulations, and practices of the platform.
- Create, monitor and review your dynamic strategy and an active timeline for posting quality content.
- Vet posts for copyright (pictures, logos, content, etc), model permissions (posting someone's image, tagging their Social Media accounts), and any posts that may be libellous, defamatory, threatening, or obscene (as defined by the law).
- Consider that international students navigate differing Social Media regulations, platforms, and social norms that may infringe upon their personal security, freedom of speech, and safety. Consider the Hong Kong security law and the Right to be Forgotten in the EU as two examples.
- Monitoring Social Media accounts is everyone's responsibility. That includes the moderator, the Social Media platform, community members, all levels of government, and NGOs that have committed to play a role in this environment. Be sure you set up a collaborative conversation about the safety of all community members.
Steps to set up a UWindsor Social Media account
- Outline your Key Performance Indicators and target audiences of your account
- What will be your editorial process for deciding and planning content?
- Who will complete the initial task of setting up the first three months of a content plan?
- How will you generate conversation?
- Who will be your target audience(s)?
- Is your strategy inclusive?
- Whose task will it be to post and monitor your new SM initiative?
- Have you properly discussed the initiative with other members of your community?
- How can you take a dynamic approach to improve your communication outcomes?
- Plan a meeting with the Office of Public Affairs and Communication to discuss your strategy and find resources.
- Share new information about your new or existing accounts through this Qualtrics form.
- Please note that the Office of Public Affairs does not manage departmental accounts.
- Official UWindsor accounts can only be registered with faculty and staff members that have access to a valid departmental email account. The administrative email account must be accessible by more than one faculty or staff at the University of Windsor. Students are not allowed to be the sole registrant of accounts that use the official UWindsor brand.
- Do not use your UWinId password for any Social Media accounts or applications.
- You can find graphics, image size requirements/recommendations and other materials on the UWindsor Public Affairs website.
- Once you have registered your account with the platform, take time to develop and revisit policies about who your account follows, how you moderate posts, and your terms of conversation with your new community members.
- Begin your account with a soft launch. For example, populate your account with some key participants, strong images, and engaging content. Once your account is satisfactory for the general public, please connect with the Social Media Coordinator for further promotion of your new account(s).
- Be sure that your supervisor has approved your Social Media activities and has provided you with the necessary resources for success.
- Social Media platforms are dynamic. As such, you will need constant training, colleagues to review your work, and opportunities for learning. Be sure to connect with other departmental Social Media administrators to have up-to-date information about new opportunities and threats.
- All Social Media moderators should review information about online safety. Online safety strategies are also dynamic. As such, please share any concerns or anxieties about Social Media challenges with the Office of Public Affairs & Communication and your department. Being current with challenges on Social Media helps keep your faculty, staff, students and community members safe.
- Vet and list your Social Media accounts on your departmental website so that community members see the authentic connection to your communication activities.