Our Brand

The UWindsor is a progressive institution that offers a purposeful and enriching experience. We take responsibility for delivering change in the community and the world that surrounds it. We are proud of our accomplishments and of providing the environment and support to develop our current students and future alumni to their full potential.

This Web site is designed to provide the resources necessary for the UWindsor community to learn more about, as well as to support and strengthen our proud identity. The story does not end here—it is a continuing narrative about what makes this institution special, and it builds on the sense of pride that process engenders.

The recognition and perception of a brand is highly influenced by its visual presentation. A brand’s visual identity is the overall look of its communications. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements.

The best brand identity systems are executed with consistency and adherence to graphic standards like those described on this Web site.

Please take the time to read and properly implement our graphic standards.

This discipline is fundamental to the success of our identity program. We encourage you to strive for quality and consistency to ensure the University of Windsor brand is experienced with clarity and integrity.