Special guest speakers will be on campus today to launch the Enriched Start program, which helps students improve their understanding of personal finance.

Kevin Cochran and Bruce Croxon, formerly an investor on the CBC television show Dragon’s Den, will introduce the three program’s key aspects:

1.      Instill a real sense of personal responsibility.

2.      Utilize an entertaining but informational approach to cut through the rhetoric and create a real personal awareness of the pain around poor money management.

3.      Capitalize on video-based content to improve consumption and retention of this information.

Enriched Start will be available through the my.uwindsor portal and will connect students with a series of video components that are funny, entertaining and insightful, with modules on money myths, credit and credit card use, careers, personal branding, goal setting, and wealth building.

A launch event—Wednesday, September 17— runs 2 to 3:30 p.m. in the Ambassador Auditorium, CAW Student Centre. Admission is free.