Our Visual Identity

The University of Windsor signature is the primary identifier for all departments, faculties and units and must be used prominently in all University communication materials. The development and use of other logos to represent university departments or faculties is prohibited.

It can be used without the tagline on materials distributed within the University. The preferred form is with the tagline for materials that are distributed both internally and externally. Finally, sub-brand forms for use by departments and faculties have been developed.

The signature consists of two main elements: the symbol and the University of Windsor wordmark.

Symbol

The U/W "wave" symbol represents the distinctive and defining characteristics of this dynamic academic institution. While its shape suggests both the letters "U" and "W," the contemporary design speaks to many of the school’s values of creating dynamic connections and forward momentum and is a visual expression of our brand essence of "taking responsibility for the future."

Wordmark

The wordmark is clean, bold and sophisticated. The sans serif typeface was chosen for its legibility and modern feel, while the combination of upper and lower case adds a certain approachable friendliness to the brand. The traditional blue conveys a sense of integrity, confidence and credibility, while in contrast the green not only helps communicate a fresh, contemporary feel, but articulates our commitment to our environment. The grey is the more solid element that helps to ground the mark.

Tagline

The tagline “thinking forward” supports the University of Windsor brand. It states the University's vision for the future and claims the leadership position in its sector. It should be handled with as much care as the corporate signature and adhere to the following guidelines: Whenever possible, it should be used with the signature as outlined here. However, the tagline and the logo can be used separately for smaller reproductions or other special cases.