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Odette School of Business

Pushpinder Gill CV

picture of Pushpinder GIll

Pushpinder Gill, Ph.D.
Assistant Professor, Marketing
pgill@uwindsor.ca
519-253-3000 ext. 3152
Office: OB 512

Education

  • Ph.D.  Ivy College of Business, Iowa State University, Ames, Iowa, 2022.

Honours and Awards

  • 2021:  Outstanding Doctoral Research Award, Iowa State University.
  • 2020:  Fellowship, AMA Sheth Doctoral Consortium, Indiana University (Bloomington).
  • 2020:  Graduate College Research Excellence Award, Iowa State University.
  • 2018:  Best Paper Award in Inter-Organizational Research, American Marketing Association Summer conference, Boston.
  • 2017:  Best Paper Award in Inter-Organizational Research, American Marketing Association Summer conference, San Francisco.

INTELLECTUAL CONTRIBUTIONS

Journal Articles

  • Gill, P. & Kim, S. (Forthcoming). Do unit failures strengthen survivors? Insights from multiunit franchisees. Journal of the Academy of Marketing Science. (FT-50).
  • Kaur, P., Kim S., & Gill, P. (2025).  When does social media experience improve franchisee performance? A knowledge value chain perspective.  Journal of Retailing. (ADBC -A*) [October]. https://doi.org/10.1016/j.jretai.2025.10.003
  • Gill, P., Kim, S., & Kaur, P. (2025).  When does ownership concentration improve franchise store performance?  European Journal of Marketing. (ADBC - A)  [January]. https://doi.org/10.1108/EJM-10-2023-0789
  • Kim, S. K. & Gill, P. (2022).  Turning aligned interests into higher chain performance in franchising.   Journal of Business and Industrial Marketing. (ADBC - A)  [December], http://doi.org/10.1108/JBIM-05-2022-0200.
  • Gill, P. & Kim, S. (2021).  From franchisee experience to customer experience: Their effects on franchisee performance.   Journal of the Academy of Marketing Science, 1175-1200. (FT-50) [June], http://doi.org/10.1007/s11747-021-00788-w.
  • Jayashankar, P., Nilakanta, S., Johnston, W. J., Gill, P., & Burres, R. (2018).  IoT adoption in agriculture: The role of trust, perceived value and risk.   Journal of Business & Industrial Marketing. (ADBC - A)  https://doi.org/10.1108/JBIM-01-2018-0023.  

Book Chapters

  • Tiwana, A., Kim, S., & Gill, P. (Forthcoming). Decision rights alloocation as governance within and between organizations. Handbook of Interorganizational Relationships.

Presentations - Refereed

  • Kaur, P., Gill, P., & Kim, S. (2025).  On the effects of changes in spatial competition on incumbent store performance.  Academy of Marketing Science conference, Montreal, Canada.
  • Gill, P., Hur, T., & Kim, S. (2025).  Surprise, surprise! The dual effects of surprises on customer satisfaction.  American Marketing Association Winter conference, Phoenix, Arizona.
  • Gill, P. (2024, January). Learning from social media: The performance effect of social media experience.  American Marketing Association Winter conference, Virtual.
  • Kim, S. & Gill, P. (2024, January). Good neighbor or bad neighbor? The performance effects of co-location with corporate stores.  American Marketing Association Winter conference, Virtual.
  • Kaur, P., Gill, P., & Kim, S. (2023, February). Digital and physical interplay: The role of franchise owners' social media experience on customer experience and sales.  American Marketing Association Winter conference, St. Pete Beach, Florida.
  • Kim, S. & Gill, P. (2022). A good neighbor or a bad neighbor? On the performance effect of colocation.  American Marketing Association Summer conference, Chicago, Illinois.
  • Gill, P., Ramaswami, S. N., & Kaur, P. (2021). Returns to social media and the role of customer satisfaction.  American Marketing Association Summer conference, Virtual.
  • Gill, P. & Kim, S. (2020). Role of multi-unit franchising in shaping customer performance.  American Marketing Association Winter conference, San Diego, California.
  • Kim, S. & Gill, P. (2019). Chain's structure and store performance: An attention-based perspective.  Marketing Strategy Symposium, University of Indiana, Bloomington, Indiana.
  • Kim, S. & Gill, P. (2018). After the courtship is over: On the effect of ongoing support on a chain and franchisees.  American Marketing Association Summer conference, Boston, Massachusetts.
  • Kim, S. & Gill, P. (2018). After the courtship is over: On the effect of ongoing support on a chain and franchisees.  Mittelstaedt Doctoral Symposium, University of Nebraska, Lincoln, Nebraska.
  • Kim, S. & Gill, P. (2017). When does a manager matter in franchising? Unpacking the effect of routine enforcement.  American Marketing Association Summer conference, San Francisco.

Presentations - Invited

  • Gill, P. (2021). From franchisee experience to customer experience: Their effects on franchisee performance. Old Dominion University, Norfolk, Virginia.
  • Gill, P. (2021). Learning from failures in a multi-unit franchising chain. University of Kentucky, Lexington, Kentucky.
  • Gill, P. (2021). Learning from failures in a multi-unit franchising chain. University of Arkansas, Fayetteville, Arkansas.
  • Gill, P. (2021). Returns to social media and the role of customer satisfaction.  Texas Tech University, Lubbock, Texas.
  • Gill, P. (2021). Learning from failures in a multi-unit franchising chain.  University of Texas, Austin, Texas.

Service - Professional

  • 2022:  Reviewer, American Marketing Association Conference (International).   2019-2022