Aicha HassaniAicha Hassani, social change specialist with the Leave the Pack Behind campaign, says Valentine’s Day makes a memorable occasion to quit smoking.

Quitting smoking on Valentine’s Day a heart-smart move

People look forward to Valentine’s Day for a lot of reasons, says Aicha Hassani. She hopes to give them one more.

“It’s a perfect occasion to quit smoking,” says the fourth-year biochemistry student, a social change specialist with the UWindsor Leave the Pack Behind campaign. The tobacco control program provides young adults with information, personalized support, and resources on giving up smoking.

With a tagline of “Make Quit Memorable,” organizers encourage smokers to set a quit date that has significance to them — a birthday or other anniversary, a pop-culture event, or a favourite holiday.

“Quitting on Valentine’s Day is something you can do for yourself and for a romantic partner,” Hassani says.

She asserts most tobacco users already know it has only negative effects to their health and finances.

“Many are looking for an opportunity to quit, and most will not make it last on the first try,” she says. “That’s why we suggest picking a memorable day. Even if they try and fail, it’s still worthwhile. It’s progress towards eventual success.”

Hassani notes that seeking help from a health service provider doubles the chances a smoker will successfully give up the habit. UWindsor students seeking supports may find information on the Student Health Services website.

Smokers or ex-smokers willing to share their stories with the campaign may contact