Dr. Marijke Taks (Associate Professor)
E-mail: mtaks@uwindsor.ca
Phone : (519) 253 - 3000 ext: 2467
Office: H.K. Building, Room 122
B.P.E. K.U. (Leuven)
M.A.K.U. (Leuven)
Ph.D. K.U. (Leuven)
Bio:
Dr. Taks joined the Faculty in 2001 from the Katholieke Universiteit Leuven in Belgium. A frequent presenter at conferences in Europe and North America, Dr. Taks brings an expertise in sport economics with particular interests in sport consumer behaviour. She has a very impressive publishing record in both European and North American journals. Dr. Taks is an accomplished teacher and has demonstrated her expertise as an advisor by supervising over 100 student research projects. Having a professor who can converse in French, Dutch, English, and German is certainly an asset to the university Sport Management program.
Areas of Research Interest
Socio-economic aspects of sport and leisure
Sport consumer behaviour
Economic and tourism impact of sport events
Sport and employment
Current Research Funding
1. Social Sciences and Humanities Research Council (2005-2008). Economic impact and tourism behaviour of the Pan American Junior Athletic Championships.
2. Social Sciences and Humanities Research Council (2006-2009). Participation in sport and the culture of NSOs.
Key Scholarly Activities:
Scheerder, J., Taks, M., Lagae, W. (2007). Sports participation of teenage girls: An intergenerational analysis of socio-cultural predictor variables. European Journal for Sport & Society, 4 (2): in press.
Ohl, F., & Taks, M. (2007). Secondary socialisation and the consumption of sporting goods: cross cultural dimensions. International Journal of Sport Management and Marketing, 2 (1/2): 160-174.
Taks, M., Girginov, V, & Boucher, B. (2006). The outcomes of coattail-marketing: The case of Windsor, Ontario and the Super Bowl XL. Sport Marketing Quarterly, 15 (4): 232 – 242.
Taks, M., & Scheerder, J. (2006). Youth sports participation styles and market segmentation profiles: evidence and applications. European Sport Management Quarterly, 6 (2): 85-121.