The recognition and perception of a brand is highly influenced by its visual presentation.
A brand’s visual identity is the overall look of its communications. Effective visual brand identity is achieved by the consistent use of particular visual elements to create distinction, such as specific fonts, colors, and graphic elements.
The best brand identity systems are executed with consistency and adherence to graphic standards like those described on this website.
Please take the time to read and properly implement the graphic standards presented on this site.
This discipline is fundamental to the success of our identity program. We encourage you to strive for quality and consistency to ensure the University of Windsor brand is experienced with clarity and integrity.