Drawing on our traditions, expressing our pride

On the occasion of its 50th anniversary in 2014, the University of Windsor launched a new logo that incorporates a sense of pride in its rich history with modern elements representing the excitement the campus has for the next 50 years.

UWindsor Logo

The new blue and gold logo depicts the shield from the University of Windsor’s coat of arms, paired with a modern font in grey. Among the graphic elements are:

  • the fleur-de-lis, symbolic of the French-Canadian heritage of Windsor-Essex as well as the Order of St. Basil;
  • the lily, a heraldry icon representing religious tradition;
  • the maple leaf, embodying Canadian pride.

Gold bands are woven through the “W” to illustrate the importance of the University’s location on an international border, and also the journey our students take to become members of our alumni.

Blue and gold are proudly featured, harkening back to the traditional colours of the University of Windsor Lancers. The outer shape of the shield has been matched to the curved silhouette of the Lancer.

The University’s Public Affairs and Communications office spent two years developing the new logo, conducting 21 focus groups with people representing various demographics such as current and future students, alumni, faculty and staff, community members and marketing professionals.