UWindsor alum appointed to steer luxury carmaker

Line workers at Fisker Automotive’s plant put the finishing touches on a Karma sedan, a plug-in hybrid electric luxury model.

Tom LaSorda.

Auto industry veteran and University of Windsor alumnus Tom LaSorda (BComm 1977, BA 1977, MBA 1981) has taken the wheel as chief executive officer of Fisker Automotive, a manufacturer of luxury electric cars, the company announced Tuesday.

LaSorda joined the company as vice chair of its board in December. He is a former president of the Chrysler Group and held a number of executive positions at General Motors.

He said he is delighted to be assuming this role at an exciting time for Fisker Automotive.

“The team has designed and engineered a great range-extended electric car with industry leading technology,” LaSorda said. “It gives me great pleasure to be working together with the co-founders, Henrik Fisker and Barny Koehler, to build Fisker Automotive into a global automotive company.”

He said his future strategy will include seeking partnerships and alliances to grow the brand of the Anaheim-based firm.