Touting its “quality, professional programs in an international setting,” the University of Windsor has launched a campaign to draw students from the neighbouring state of Michigan.

A television spot airing on WDIV, Detroit’s NBC affiliate, introduces the campus to viewers in advance of the Michigan School Expo. The event runs April 28 and 29 at Oakland Mall, bringing together students from kindergarten to doctoral level to meet with representatives of local schools.

“We are defining ourselves as part of the local market for Michigan, but we can offer something other universities can’t – international experience,” says Zora Savic of liaison and student recruitment.

The advertisement mentions UWindsor’s location “just across the Detroit River,” while highlighting the opportunity to study alongside students from 80 countries.

Watch the commercial: