Dave Bussiere, Ph.D.
Associate Professor, Marketing
bussiere@uwindsor.ca
Phone: 519-253-3000 ext. 5050
Office: OB 503
Education
- Ph.D. West of England/Bristol, United Kingdom, Marketing, 2005.
- M.A. Wilfrid Laurier University, ON, Canada, Business Economics, 1997.
- B.A. Wilfrid Laurier University, ON, Canada, Business Administration, 1988.
Research
- Consumer Behaviour
- Internet Behaviour
- Marketing Strategy
- Word-of-Mouth
- Internet Marketing
- Consumer Research
Selected Publications
- Bussiere, D. (2017). Understanding the sales process by selling. Marketing Education Review., http://doi.org/10.1080/10528008.2017.1314188.