Hajar Fatemi, Ph.D.
Assistant Professor, Marketing
hajarf@uwindsor.ca
519-253-3000 ext. 4216
Office: OB 501
Education
- Ph.D. McGill University, Montreal, Marketing, 2018.
- M.A. University of Tehran, Tehran, Iran, Management, 2008.
- B.Sc. Bachelor of Science, Iran University of Science and Technology, Tehran, Iran, Industrial Engineering, 2005.
Research
- Consumer Behaviour
- Corporate Social Responsibility
Selected Publications
- Fatemi, H.; Kao, E., Schillo, R.S., Li, W., Du, P., Jian-Yun, N. & Dube, L. (2023). Using social media to analyze consumers' attitude towards natural food products. British Food Journal, http://doi.org/10.1108/BFJ-06-2022-0511. [March]
- Fatemi, H. & Wan, J. (2021). A natural fit: Exposure to nature influences regulatory focus. Advances in Consumer Research, 49, 338-339, www.acrwebsite.org/volumes/3000584/volumes/v.49/NA-49.
- Fatemi, H. & Dube, L. (2021). The impact of corporate social responsibility (CSR) priming on consumers' consumption and lifestyle choices with inter-temporal trade-offs. European Journal of Marketing, http://doi.org/10.1108/EJM-04-2020-0250.
- Fatemi, H., & Dube, L. (2019). The benefits of corporate social responsibility (CSR) for consumer choice and behavior. Advances in Consumer Research, 47, 557-558, www.acrwebsite.org/volumes/2551939/volumes/v.47/NA-47.
- Dalle Molle, R., Fatemi, H., Dagher, A., Levitan, R. D., Silveira, P. P., & Dube, L. (2017). Gene and environment interaction: Is the differential susceptibility hypothesis relevant for obesity. Neuroscience & Biobehavioral Reviews, 73 (2017), 326-339, http://doi.org/10.1016/j.neubiorev.2016.12.028.
- Dube, L., Fatemi, H., Lu, J., & Hertzer, C. (2016). The healthier the tastier? USA-India comparison studies on consumer perception of a nutritious agricultural product at different food processing levels. Frontiers in Public Health, 4., http://doi.org/10.3389/fpubh.2016.00006.
- Fatemi, H., & Dube, L. (2014). Ethical plates are smaller plates. Advances in Consumer Research (Edited Proceedings of the Association for Consumer Research), 42, 783-783.