Chike Okechuku, Ph.D.
Professor Emeritus, Marketing
chike@uwindsor.ca
Education
- Ph.D. York University, Toronto, Marketing (Management Science, Economics Emphasis), 1981.
- M.S. York University, Toronto, Marketing, 1978.
- M.S. University of Toronto, ON, Operations Research (M.A.Sc.), 1973.
- B.A. University of Toronto, Industrial Engineering (B.A.Sc.), 1970.
Certifications
- Registered Professional Engineer in Ontario (P. Eng.), 1973
Professional Memberships/Affiliations (Active)
- Academy of International Business
- Academy of Marketing Science
- Administrative Sciences Association of Canada (ASAC)
- American Marketing Association
- Association for Consumer Research
- Association for Management
- Decision Sciences Institute
Research
- Advertising Effectiveness
- Segmentation of non-profit markets
- Market entry strategies and comparative management
- Consumer Behaviour
- Effects of a country of origin of a product on consumer evaluation and choice
- Marketing Research
Selected Publications
- Okechuku, C. (2016). American consumer attitude towards Chinese automobiles. California Business Review, 4 (1), 23-28, http://doi.org/10.18374/CBR-4-1.4.
- Lan, G., Okechuku, C., Zhang, H., & Cao, J. (2013). Impact of job satisfaction and personal values on the work orientations of Chinese accounting practitioners. Journal of Business Ethics, 112 (4), 627-640, http://doi.org/10.1007/s10551-012-1562-5. [November]
- Okechuku, C., & Zhang, H. (2012). Chinese consumer attitudes toward automobile country of origin. European Journal of Management, 12 (2), 70-82. [June]