Peter Voyer, Ph.D.
Associate Professor, Marketing
pvoyer@uwindsor.ca
519-253-3000 ext. 4285
Office: OB 511
Education
- Ph.D. Ivey Business School, Western University, London, Marketing.
- M.B.A. University of New Brunswick, Fredericton, Marketing and International Business.
- B.A. Carleton University, Ottawa, Psychology.
- B.Sc. University of Ottawa, Ottawa, Mathematics and Physics.
Professional Memberships/Affiliations (Active)
- Administrative Sciences Association of Canada, 2014-Present
- American Marketing Association, 2000-Present
- Association for Consumer Research, 2000-Present
Areas of Research and Expertise
- Word-of-Mouth Processes
- Consumer Deviance
- Scale Development
- International Management and Cultural Influences
- Service Marketing
- Consumer Behaviour
- Involvement with Purchase
- Sustainable Consumption
- Tie Strength
- Service Purchase Processes
- Marketing
- Services
- Consumer Behaviour
- Leadership
To Learn More and Connect: