John Dickinson, D.B.A.
Professor Emeritus, Marketing
bjd@uwindsor.ca
Education
- D.B.A. Indiana, Bloomington, Business Administration, 1974.
- M.S. Indiana University, Bloomington, Marketing, 1970.
- B.A. Indiana University, Bloomington, Business Administration - Marketing and Management, 1968.
Research
- Simulation and Gaming
- Multiple choice question pedagogy
- Marketing Research
- Consumer Surveys
SELECTED PUBLICATIONS
- Smith, A.J. & Dickinson, J.R. (2019). The relationship between classified difficulty and implausible distractors in multiple-choice questions. International Journal for Business Education, 157, 7-12.
- Dickinson, J. (2014). A mathematical law for assessing outcome values of games. Simulation & Gaming, 45 (3), 318-331, http://doi.org/10.1177/1046878114530813.