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Odette School of Business

Anthony (Tony) Faria

Anthony (Tony) Faria, Ph.D.
Professor Emeritus, Marketing
 

Education 

  • Ph.D.  Michigan State, 1974.
  • M.S.  Wayne State University, 1967.
  • B.A.  Wayne State University, 1963.

Employment Experience 

  • Professor Emeritus, University of Windsor - Odette School of Business (July 2013-Present)
  • Professor, University of Windsor (January 1975-July 2013)
  • Partner, Advisory Services/GPA (July 2002-September 2011).
  • Director, Office of Automotive Research (June 1995-September 2011), University of Windsor
  • Area Coordinator, University of Windsor (July 1994-September 2011)
  • President, MARCON Marketing Consultants (July 1979-September 2011)
  • Partner, ADEVCO (Development) Consultants, Ltd. Belle River, ON (July 1978-September 2011)
  • Chairman, University of Windsor (July 1975-June 1990)
  • Director, Business Resource Centre (July 1978-June 1979)
  • Assistant Professor, Georgia Southern University (1973-1975) USA
  • Instructor, Wayne State University (1969-1973), MI, USA
  • Instructor, Michigan State University (1971-1972), USA
  • Buyer, Chrysler Corporation (1967-1968), USA
  • Sales, Sunshine Biscuit Company (1966-1967), USA

Honours and Awards 

  • 2009:  Kevin Doyle Award, ABSEL.
  • 2007:  Lifetime Achievement Award, ABSEL.
  • 2007:  Best Paper Award, 1989, 1992, 1995, 1997, 2006, 2007, ABSEL.
  • 2006:  Excellence in Research, Scholarship and Creative Activity Award, University of Windsor.
  • 2005:  Odette Award for Research Excellence (OARE), 2004, 2005, Odette School of Business, University of Windsor.
  • 2005:  Book of the Year, Nelson Publishing, Canada.
  • 1997:  Dean of ABSEL Fellows (1997-2006), ABSEL.
  • 1995:  Certificate of Recognition, Victorian Order of Nurses, Canada.
  • 1993:  ABSEL Fellow, Lifetime Achievement Award, ABSEL.
  • 1988:  Outstanding Paper Award, Academy of Marketing Science.
  • 1987:  Outstanding Alumnus Award, Pi Kappa Alpha Fraternity.
  • 1985:  Best Paper Award, Decision Sciences Institute.
  • 1984:  Best Paper Award, Atlantic Schools of Business Conference 1984.

Intellectual Contributions

Books 

  • Faria, A. & Wellington, W. J. (2012).  Marketing - Fifth Ed. Canada:  Nelson Thomson.  
  • Lamb, C., Hair Jr., J., McDaniel, C., Faria, A. J., & Wellington, W. J. (2012).  Marketing. 5th Canadian Edition. Nelson Thomson Canada.  
  • Faria, A. & Wellington, W. J. (2009).  Marketing – 4th Canadian Edition. Nelson Thomson Canada.  
  • Lamb, C. W., Hair Jr., J. F., McDaniel, C., Faria, A. J., & Wellington, W. J. (2009).  Marketing. 4th Canadian Edition. Nelson Thomson Canada.  
  • Faria, A. (2008).  COMPETE: A Dynamic Marketing Simulation – 5th Edition. Canada:  McGraw-Hill/Irwon.  
  • Lamb, C. W., Hair Jr., J. F., McDaniel, C., Faria, A. J., & Wellington, W. J. (2006).  Marketing. 3rd Canadian Edition. Nelson Thomson Canada.
  • Faria, A. & Dickinson, J. R. (1997).  The Marketing Management Simulation – 1st Canadian Edition. The Simulation Source.  
  • Faria, A. (1996).  The Business Library and How to Use It – 6th Edition. Canada:  Omigraphics Press.  
  • Faria, A. & Dickinson, J. R. (1995).  The Sales Management Simulation – 1st Edition. Canada:  SouthWestern Publishing Company.  
  • Faria, A. (1993).  Creative Selling – 5th Edition. Canada:  SouthWestern Publishing Company.  
  • Faria, A.  (1989).  A Study of the Relationship Between Student Final Exam Performance and Simulation Game Participation.

Chapters 

  • Faria, A. (1997). The Timing and Reaction of Participants to Market Structure in a Complex Simulation Environment. In Crookall, D. (Ed.), Business Simulations, Games and Experiential Learning, First Ed., Haworth Press. 
  • Faria, A. (1996). Cognitive and Behavioural Consistency in a Computerized Business Simulation Environment. In Saunders, D. (Ed.), The Simulation Yearbook, 2nd Ed. (pp. 61-72). Kogan Page Publishing Co. 
  • Faria, A. (1995). Validity Measures using Random Strategy Theories. In Saunders, D. (Ed.), The Simulation Yearbook, 2nd Ed. (pp. 49-60). Kogan Page Publishing. 
  • Faria, A. (1995). Simulation Gaming for Sales Management Training. In Saunders, D. (Ed.), The Simulation Yearbook, First Ed. (pp. 89-110). Kogan Page Publishing. 
  • Faria, A. (1995). The Effect of Time Pressure, Team Formation and Planning on Simulation Performance. In Crookall, D., Arai, K. (Ed.), Simulation and Gaming: Twenty-five Years of Research (First Ed.) (pp. 204-225). Sage Publications. 
  • Faria, A. (1992). Practical Applications of Simulation Gaming to Teach International Marketing Courses. In Crookall, D. and Arai, K. (Eds.), Global Interdependence: Simulation and Gaming Perspectives (First Ed.) (pp. 318-337). Springer-Verlag. 
  • Faria, A. (1991). Business Simulation Games after Thirty Years. In Gentry, J. (Ed.), The Guide to Business Simulation and Experiential Learning (First Ed.) (pp. 36-48). Nichols Publishing. 
  • Faria, A. (1989). A Study of the Relationship between Student Final Exam Performance and Simulation Game Participation. In Klabbers, J. and Scheper, Willem (Eds.), Simulation Gaming: Improvements of Competence in Dealing with Complexity, Uncertainty and Value Conflicts (First Ed.) (pp. 137-155). Pergamon Press. 
  • Dickinson, J., & Faria, A. J. (1987). LAPTOP: A Marketing Simulation. Simulation Game. Homewood, IL: Irwin. 
  • Faria, A. (1983). Consumer Attitudes and Responses to Corrective Advertising in Canada. In Brentani, U. and Laroche, Michel (Eds.), Readings in Canadian Marketing (First Ed.) (pp. 120-141). Kendall/Hunt Publishing. 
  • Faria, A. (1980). Marketing Games: An Evaluation. In Horn, R.E. and Cleaves, Anne (Eds.), The Guide to Simulation/Games for Education and Training (Second Ed.) (pp. 177-187). Sage Publications. 

Journal Articles 

  • Wellington, W., Hutchinson, D., & Faria, A. J. (2016).  Measuring the Impact of a Marketing Simulation Game: Experience on perceived indecisiveness.   Simulation & Gaming, 48 (1), 56-80, http://doi.org/10.1177/1046878116675103.
  • Faria, A. J., Hutchinson, D., Wellington, W. J., & Gold, S. (2008).  Developments in Business Gaming: A Review of the Past 40 Years.   Simulation & Gaming, 40 (4), 464-487, http://doi.org/10.1177/1046878108327585.
  • Biggs, B., & Faria, A. J. (2005).  Bernie Keys: A tribute.   Simulation & Gaming, 36 (3), 404-406, http://doi.org/10.1177/1046878105279615.
  • Biggs, B. & Faria, A.J. (2005).  Paul Greenlaw: A tribute. Simulation & Gaming, 36 (4), 440, http://doi.org/10.1177/1046878105282161.
  • Faria, A. J. (2005).  Guest Editorial: Design and Use of Business Simulations and Experiential Exercises.   Simulation & Gaming, 36 (2), 184-188, http://doi.org/10.1177/1046878105277581.
  • Faria, A. J., & Wellington, W. J. (2005).  Validating business gaming: Business game conformity with PIMS findings.   Simulation & Gaming, 36 (2), 259-273, http://doi.org/10.1177/1046878105275454.
  • Faria, A. J., & Wellington, W. J. (2004).  A Survey of Simulation Game Users, Former-Users and Never-Users.   Simulation & Gaming, 35 (2), 178-208, http://doi.org/10.1177/1046878104263543.
  • Faria, A. J. (2001).  The Changing Nature of Business Simulation Gaming research: A Brief History.   Simulation & Gaming, 32 (1), 97-111, http://doi.org/10.1177/104687810103200108.
  • Faria, A. J. (1998).  Business Simulation Games: Current Usage Levels - An Update.   Simulation & Gaming, 29 (3), 295-309, http://doi.org/10.1177/1046878198293002.
  • Dickinson, J., & Faria, A. J. (1997).  A random strategy criterion for validity of simulation game participation.   Simulation & Gaming, 28 (3), 263-276, http://doi.org/10.1177/1046878197283003.
  • Wellington, W. J., Faria, A. J., & Nulsen, R. O. (1996).  An Empirical Investigation Into The Nature Of The Learning Process In A Computer-Based Simulation Game.   Marketing Education Review, 6 (3), 15-28, http://doi.org/10.1080/10528008.1996.11488555.
  • Wellington, W. J., & Faria, A. J. (1996).  Team Cohesion, Player Attitude, and Performance Expectations In Simulation.   Simulation & Gaming, 27 (1), 23-40, http://doi.org/10.1177/1046878196271002.
  • Wellington, W. J., & Faria, A. J. (1996).  The Use of Simulation Games in Marketing Classes: Is simulation performance due to luck or skill?   Journal of Marketing Education, 18 (2), 50-61, http://doi.org/10.1177/027347539601800206.
  • Faria, A. J., & Dickinson, J. (1996).  The Effect of Reassured Anonymity and Sponsor on Mail Survey Response Rate and Speed with a Business Population.   Journal of Business & Industrial Marketing, The, 11 (1), 66-77, http://doi.org/10.1108/08858629610112300.
  • Faria, A. J., & Nulsen, R. O. (1995).  The Compete Saga: Or 25 Years of Writing and Administering Simulation Games.   Simulation & Gaming, 26 (4), 439-447, http://doi.org/10.1177/1046878195264005.
  • Dickinson, J., Faria, A., & Friesen, D. (1994).  Live vs. automated telephone interviewing.   Marketing Research, 6 (1), 28-34.
  • Faria, A. J., & Dickinson, J. (1994).  Simulation Gaming for Sales Management Training.   Journal of Management Development, 13 (1), 47-59, http://doi.org/10.1108/02621719410050183.
  • Faria, A. J. (1992).  The Effect of Survey Sponsor and Charitable Contribution Choice on Mail Survey Response Rate, Speed, and Cost with an Industrial Population.   Industrial Marketing Management, 51-61.
  • Dickinson, J., Faria, A. J., & Whiteley, T. R. (1991).  An Empirical Investigation of the Validity of McCarthy's Multiple-Choice Question Classification Matrix.   Journal of Marketing Education, 13 (2), 54-66, http://doi.org/10.1177/027347539101300209.
  • Wellington, W. J., & Faria, A. J. (1990).  A Loser's Perspective I.   Simulation & Gaming, 22 (1), 103-106, http://doi.org/10.1177/1046878191221011.
  • Faria, A. J. (1989).  Business Gaming: Current Usage Levels.   Journal of Management Development, N/A (N/A), 58-66.
  • Whitely, T. R., & Faria, A. J. (1989).  A Study of the Relationship Between Student Final Exam Performance and Simulation Game Participation.   Simulation & Gaming, 20 (1), 44-65, http://doi.org/10.1177/104687818902000105.
  • Faria, A. J. (1987).  A Survey of the Use of Business Games in Academia and Business.   Simulation & Gaming, 18 (2), 207-224, http://doi.org/10.1177/104687818701800204.
  • Faria, A. J. (1977).  Minimizing Shoplifting Losses: Some Practical Guidelines.   Journal of Small Business Management, 15, 37-44.
  • Faria, A. J. (1976).  Reducing Bad-Check Losses: Some Practical Guidelines.   Journal of Small Business Management, 14, 1-7.
  • Faria, A. J. (1976).  Relevance and the Business Simulation Game.   Business & Society, 31-37.
  • Faria, A. J. (1975).  The Application of Market Research Techniques to Social Problems.   Southern Business Review, 4-18.

Conference Proceedings 

  • Wellington, W., Hutchinson, D., & Faria, A. J. (2015).  The Effectiveness of Online Quizzing as a Repetitive Learning Tool in a Marketing Class: A field study of the testing effect.  In Alex Smith, Christian Karl, Carlos Mario Zapata Jaramillo, Marcin Wardaszko, & Kenneth E. Long (Eds.)   ABSEL 42nd Annual Conference, Las Vegas, March 4-6, 2015, 42, USA: ABSEL, 42-49.
  • Wellington, W., Hutchinson, D., & Faria, A. J. (2014).  ABSEL Awareness among Business School Faculty: a 10-year update study.  In Alex Smith, Darci Smith, Chris Cassidy & Christian Karl (Eds.)   ABSEL 2014 - Orlando, Florida, 41, USA: ABSEL: Bernie Keys Library, 1-7.
  • Wellington, W. J., Hutchinson, D., & Faria, A. J. (2013).  Student Engagement and its Impact on Course Performance in a Large Lecture Introductory Marketing Class.  In Deborah DeLong, Dawn Edmiston, & Brian Vanderschee (Eds.)   MMA Fall Educator's Conference Proceedings 2013: Collegiate Outcomes and Industry Expectations, 18, USA: Marketing Management Association, 114-115.
  • Wellington, W. J., Hutchinson, D., & Faria, A. J. (2013).  An Investigation of the Relationship of Plan Quality, Forecast Accuracy and Earnings Performance Under Equal and Unequal Starting Positions In Marketing Simulations.  In J. Alexander Smith, Marian Boscia, Carlos Mario Zapata Jaramillo, Lora Reed, David Rahn & Dick Teach (Eds.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 40, USA: ABSEL: Bernie Keyes Library, 282-291.
  • Faria, A. J., Hutchinson, D., & Wellington, W. (2013).  Measuring the Performance Ranking Curve in Marketing Simulation Games.  In J. Alexander Smith, Marian Boscia, Carlos Mario Zapata Jaramillo, Lora Reed, David Rahn & Dick Teach (Eds.)   Developments in Business Simulations and Experiential Learning, 40, USA: ABSEL: Bernie Keyes Library, 292-301.
  • Faria, A. J., Wellington, W., & Hutchinson, D. (2012).  AN Exploratory study of the impact of a simulation exercise on the managerial and personality traits and the decision-making styles of marketing students.  Developments in Business Simulation and Experiential Learning (Bernie Keys Library Vol. 39), ABSEL 2012 conference proceedings, 39, USA: ABSEL.
  • Wellington, W. J., Hutchinson, D., & Faria, A. J. (2012).  Simulations as Identifiers of Aptitude: An exploratory study of experience versus early performance excellence.   Marketing Management Association 20112Fall Educators’ Conference Proceedings, 17, USA: Marketing Management Association, 160-162.
  • Wellington, W. J., Hutchinson, D., & Faria, A. J. (2011).  The Impact of Playing a Marketing Simulation Game on Perceived Decision-making Ability Among Introductory Marketing Students.  In J. Alexander Smith (ed.), Mick Fekula, Elizabeth Murff and Chris Cassidy (Associate eds.) (Eds.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 37, USA: ABSEL: Bernie Keyes Library, 23-32.
  • Wellington, W. J., Faria, A. J., Hutchinson, D., & Gowing, M. (2011).  An Interdisciplinary Study of the Impact of Playing a Marketing Simulation Game on Student Knowledge of Management Accounting/finance Principles.  In Elizabeth Murff, William J. Wellington, Chris Schepereel, David Hutchinson, & Dick Teach (Eds.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 38, Bernie Keyes Library, 320-326.
  • Wellington, W. J., Hutchinson, D., & Faria, A. J. (2011).  The Impact of a Simulation Exercise on the Managerial Traits of Marketing Students while Controlling for Performance.  In Brian Vanderschee (Ed.)   Marketing Management Association 2011 Fall Educator’s Conference Proceedings, 16, 122-123.
  • Faria, A. J.; Hutchinson, D., & Wellington, W. (2010).  Life Cycle Analysis as a Measure of Simulation Effectiveness, ABSEL 2010, Little Rock, Arkansas.
  • Wellington, W. J., Faria, A. J., & Hutchinson, D. (2009).  The Impact of Business Simulation Game Play on Decisiveness in Students.  In J. Alexander Smith (ed.), Janet M. Duck; Elizabeth Murff and Chris Schepereel (Assoc. Eds.) (Eds.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 36, Bernie Keyes Library, 223-230.
  • Faria, A. J., Wellington, W. J., & Hutchinson, D. (2009).  A Mainstream Pedagogy: The history and current usage of simulation games in Marketing courses.  In Gordon, Peter J. (Ed.)   Marketing Management Association Fall conference, MMA.
  • Faria, A. J. (2009).  Marketing Simulation Game Experience and Its Impact on Indecisiveness among Marketing Students.   ABSEL 2009, Seattle.
  • Wellington, W., Faria, A. J., & Hutchinson, D. (2009).  The Trait of Competitiveness and its Relationship to Marketing Simulation Games in Marketing Courses.  In Gordon, Peter J. (Ed.)   Marketing Management Association Fall Conference Proceedings.
  • Wellington, W. J., Faria, A. J., & Hutchinson, D. (2008).  A Tribal Simulation Competition: Is Group Collaboration Beneficial to Individual Simulation Play Performance?  In John Cherry (Ed.)   Marketing Management Association 2008 Educator's Conference Proceedings, USA: Marketing Management Association.
  • Wellington, W. J., Faria, A. J., & Hutchinson, D. (2008).  Are Good Strategy Decisions Consistently Good? A Real Time Investigation.  In J. Alexander Smith, Janet Duck, Mick Fekula and Wm. J. Wellington (Eds.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 35, Bernie Keyes Library.
  • Faria, A. J. (2007).  From ABSEL to S&G.   Association for Business Simulation and Experiential Learning - National Conference, San Antonio.
  • Wellington, W., Faria, A. J., & Hutchinson, D. (2007).  Consistency of Participant Simulation Performance across Simulation Games of Growing Complexity.  In J. Alexander Smith (Ed.)   ABSEL Proceedings: Developments in Business Simulation & Experiential Exercises, 34.
  • Wellington, W. J., Faria, A. J., & Hutchinson, D. (2007).  Computer Game Playing Experience and its Impact on Business Simulation Game Performance.  In Peter J. Gordon (Ed.)   Marketing Management Association 2007 Educator’s Conference Proceedings, USA: Marketing Management Association.
  • Faria, A. J. (2006).  In Investigation of the Relationship of Plan Quality, Forecast Accuracy and Earnings Performance under Equal and Unequal Starting Positions.   ABSEL 2013, Oklahoma City.
  • Faria, A. J., & Wellington, W. J. (2006).  Do Simulation Games Have Natural Market Structures?  In J. Alexander Smith (Ed.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 33.
  • Wellington, W. J., Hutchinson, D., & Faria, A. J. (2006).  First Class Attendance as a Predictor of Class Performance.  In John Cherry (Ed.)   Proceedings of the 11th Annual Fall Educators’ Conference of the Marketing Management Association.
  • Faria, A. J. (2005).  Business Simulation Games: An Historical Analysis of Usage and Users.   International Simulation and Gaming Association conference, Atlanta.
  • Faria, A. J. (2005).  Simulations as Identifiers of Aptitude.   Marketing Management Association Fall Educators' Conference.
  • Faria, A. J. (2005).  Marketing Simulations: How They're Used.   Marketing Management Association Fall Educators' conference, Kansas City.
  • Faria, A. J., & Wellington, W. J. (2005).  Validating Business Simulations: Does High Product Quality Lead to High Profitability?  In Robert E. Ledman (Ed.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 32, 17-121.
  • Wellington, W. J., Hutchinson, D., & Faria, A. J. (2005).  Using the Internet to Enhance Course Presentation: A Help or Hindrance to Student Learning?  In Robert E. Ledman (Ed.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 32, 364-371.
  • Hutchinson, D., Wellington, W. J., Whiteley, T. R., & Faria, A. J. (2005).  Enhancing the Instructional Effectiveness of Marketing Simulation Games.  In John Cherry (Ed.)   Proceedings of the 10th Annual Fall Educators’ Conference of the Marketing Management Association.
  • Faria, A. J. (2005).  An Exploratory Study of the Impact of a Simulation Exercise on the Managerial and Personality Traits of Marketing Students.   ABSEL 2012.
  • Wellington, W., & Faria, A. J. (2004).  ABSEL Awareness Among Business School Faculty.  In Andrew Hale Feinstein and Denise Potosky (Eds.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 32, 325-331.
  • Faria, A. J., & Wellington, W. J. (2004).  Validating Business Simulations: Does High Market Share Lead to High Profitability?  In Andrew Hale Feinstein and Denise Potosky (Eds.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 31, 332-336.
  • Faria, A. J. (2004).  Ethics in the Curriculum: Effect of Ethical Beliefs and Intended Behavior.   Marketing Management Association conference, Chicago.
  • Hutchinson, D., Wellington, W. J., & Faria, A. J. (2004).  Does Using the Internet as a Mode of Delivery for Course Material Enhance Learning When Used in Conjunction with In-Class Sessions?  In Karen Goodwin (Ed.)   Proceedings of the 9th Annual Fall Educators’ Conference of the Marketing Management Association.
  • Faria, A. J., Wellington, W. J., Hutchinson, D., & Whiteley, T. R. (2003).  Achieving Course Learning Objectives Through the use of Business Simulation Games.  In Steve Corbin, Michelle Kunz, Marie Steinhoff, Judy Wiles, Larry Zigler. (Ed.)   8th Annual Fall Educators’ Conference of the Marketing Management Association, 67.
  • Wellington, W. J., & Faria, A. J. (2003).  Business Manager Identification of Competitors in Real World and Simulation Settings.  In Sharma Pilluta and Andrew Hale Feinstein (Eds.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 30, 254-259.
  • Faria, A. J. (2003).  The Adoption, Retention and Discontinuation of Simulation Games.   Association for Business Simulation and Experiential Learning - National Conference, Baltimore.
  • Faria, A. J. (2003).  Getting the Most from your Business Game Experience: Guidelines from Thirty-Five Years of Research.   Marketing Management Association Fall Educators’ conference, Nashville.
  • Faria, A. J. (2002).  Marketing Simulation Classics.   Association for Business Simulation and Experiential Learning - National Conference, Pensacola, Florida.
  • Faria, A. J., & Wellington, W. J. (2002).  Participant Identification of Competitors in a Marketing Simulation Competition.  In Mary Jo Vaughan and Sharma Pillutla (Eds.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 29, 38-44.
  • Faria, A. J. (2002).  Getting Your Simulation Game Published.   Association for Business Simulation and Experiential Learning - National Conference, Pensacola, Florida.
  • Faria, A. J.  (2001).  Simulation Games for Student Involvement.   Ontario Business Educators' Association conference, Toronto.
  • Faria, A. J. (2001).  Administering a Marketing Simulation - Common and Varied Practices Among Instructors.   Association for Business Simulation and Experiential Learning - National Conference, San Diego.
  • Wellington, W. J., & Faria, A. J. (2001).  An Investigation of the Environmental Awareness Attained in a Simple Business Simulation Game.  In Khusherent S. Pittenger and Marj Jo Vaughan (Eds.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 28, 239-249.
  • Faria, A. J. (2000).  The Changing Nature of Simulation Research: A Brief ABSEL History.   Association for Business Simulation and Experiential Learning - National Conference, Savannah, 130-138.
  • Wellington, W. J., Faria, A. J., & McDevitt, P. (2000).  Incorporating Computer Simulations in the Marketing Curriculum.   Proceedings of the Midwest Business Administration Association, 119-125.
  • Faria, A. J. (2000).  Enhancing Student Involvement Through Simulation Gaming Assignments.   Ontario Business Educators' Association.
  • Faria, A. J. (1999).  Measuring Sales Aptitude with a Sales Simulation.   National Conference in Sales Management conference, New Orleans, 113-121.
  • Faria, A. (1999).  A Twenty-Five Year Review of ABSEL Research.   Association for Business Simulation and Experiential Learning - National Conference, Philadelphia.
  • Faria, A. J. (1999).  The Use of Internal and External Assignments with a Marketing Simulation Game.   Association for Business Simulation and Experiential Learning - National Conference, Philadelphia.
  • Faria, A. J. (1998).  Student Attitudes, Performance and Strategies in a Simulation Competition with a Controlled Product-Market Entry Structure.   Decision Sciences Institute National conference, Reno, 257-265.
  • Wellington, W. J., Faria, A. J., & Whiteley, T. R. (1998).  Holistic Cognitive Strategy in a Computer-Based Marketing-Simulation Game: An Investigation of Attitudes towards the Decision-Making Process.  In Nancy Leonard and Sandra W. Morgan (Eds.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 25, 246-252.
  • Faria, A. J. (1997).  An Analysis of Student Attitudes, Performances, and Strategies in a Stimulation competition Based on a Controlled Product-Market-Entry Game Structure, Association for Business Simulation and Experiential Learning - National Conference, New Orleans, 197-203.
  • Wellington, W. J., & Faria, A. J. (1997).  The Impact of an Artificial Market Leader on Simulation Competitors' Strategies.  In John K. Butler and Nancy Leonard (Eds.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 24, 152-157.
  • Wellington, W. J., Faria, A. J., & Whiteley, R. (1997).  Consistency in Simulation Performance Over Time And Across Simulation Games.  In John K. Butler and Nancy Leonard (Eds.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 24, 146-151.
  • Faria, A. J. Dickinson, J. R., & Peterson, R. (1997).  A Comparison of Marketing Strategy Formulation Across Participants in Estonia, Hong Kong, and Canada.   6th International Conference on Marketing and Development, Romania, 191-199.
  • Gentry, J. W., Anderson, P., Burns, A. C., Cannon, H., Faria, A. J., Fraser, R., Gosenpud, J., Lawton, L., Nulsen, R., Teach, R. & Wellington, W.J. (1996).  How Do We Measure the Learning in Experiential Learning and How Do We Best Simulate It?  In Alan Patz and John K. Butler (Eds.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 23, 197.
  • Faria, A. J. & Dickinson, J. R. (1996).  University Promotion through a Simulation Gaming Competition.   American Marketing Association - Symposium for the Marketing of Higher Education, Nashville, 117-125.
  • Faria, A.J.; Dickinson, J. R., & Peterson, R. (1996).  Administering Business Simulations in Transitioning Economies: The Introduction of Simulation Gaming to Estonia.   Association for Business Simulation and Experiential Learning - National Conference, Orlando, 15-22.
  • Wellington, W. J., Faria, A. J., & Nulsen, R. O. (1996).  Investigation into the Learning Process using a Marketing Simulation Game.   Proceedings of the Decision Sciences Institute Annual Conference 1996.
  • Faria, A.J. (1996).  Business Simulation Games: Current Usage Levels a Ten-Year Update.   Association for Business Simulation and Experiential Learning - National Conference, Orlando, 22-29.
  • Faria, A. J., & Wellington, W. J. (1996).  The Relationship Between Interpersonal and Task Cohesiveness and Performance in a Business Simulation Game.  In Alan Patz and John K. Butler (Eds.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 23, 29-35.
  • Faria, A. J. & Dickinson, J. R. (1995).  Are Good Strategies Consistently Good?   Association for Business Simulation and Experiential Learning - National Conference, San Antonio, 31-39.
  • Faria, A. J. (1995).  MARSGAP: An Analysis Program for Marketing Simulations.   International Simulation and Gaming Association, Valencia, Spain, 219-229.
  • Wellington, W. J., Faria, A. J., Whiteley, T. R., & Nulsen, R. O. (1995).  Cognitive and Behavioral Consistency in a Computer-Based Marketing-Simulation-Game Environment: An Empirical Investigation of the Decision-Making Process.  In John D. Overby and Alan Patz (Eds.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 22, 12-18.
  • Wellington, W. J., & Faria, A. J. (1995).  Are Good Simulation Performers Consistently Good?  In John D. Overby and Alan Patz (Eds.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 22, 5-11.
  • Faria, A. J. (1994).  Examining the Internal and External Validity of Simulation Game Experiences in Single Player Environments.   SAGSET/ABSEL International Simulation conference, Warwick, England.
  • Faria, A. J. & Dickinson, J. R. (1994).  A Random-Strategy Criterion for Validity of Simulation Game Participation.   Association for Business Simulation and Experiential Learning - National Conference, San Diego, 35-43.
  • Faria, A. J. & Dickinson, J. R. (1994).  Simulation Gaming for Sales Management Training.   National Conference on Sales Management, St. Louis, 75-83.
  • Faria, A. J. & Dickinson, J. R. (1994).  The Effect of Reassured Anonymity and Sponsor on Mail Survey Response Rate and Speed with a Business Population.   American Marketing Association Winter Educators' conference, St. Petersburg, Florida, 55-59.
  • Faria, A. J. (1994).  The Use of Decision Support Systems with a Marketing Simulation.   Association for Business Simulation and Experiential Learning - National Conference, San Diego, 169-175.
  • Faria, A. J. & Dickinson, J. R. (1994).  Decision Support Systems: A Mandatory Dimension for Enriching the Educational Experience of a Marketing Simulation.   SAGSET/ABSEL International Simulation conference, Warwick, England.
  • Faria, A.J. (1993).  Using Lotus 1-2-3 to Complete a Triple Play in a Simulated Environment.   Association for Business Simulation and Experiential Learning - National Conference, Savannah, 132-137.
  • Faria, A. J. (1993).  The State of Simulation Gaming in Eastern European Countries - Principally Russia.   Association for Business Simulation and Experiential Learning - National Conference, Savannah, 152-158.
  • Faria, A. J. & Dickinson, J. R. (1993).  The Use of Sales Manager: A Simulation in the Professional Selling Course.   Association for Business Simulation and Experiential Learning - National Conference, Savannah, 50-54.
  • Dickinson, J., Faria, A. J., & Friesen, D. (1993).  An Examination of Telephone Survey Response Rate, Speed, Cost, and Response Bias using a Live versus Automated Interviewing Device.   Academy of Marketing Science, Miami Beach, Florida.
  • Faria, A. J.; Dickinson, J. R., & Whiteley, T. R. (1992).  Cognitive and Behavioral Adaptations to a Simulation Environment.   EDUCOM'92, Johns Hopkins University, Baltimore, 186-191.
  • Faria, A. J.; Dickinson, J. R., & Whiteley, T. R. (1992).  An Empirical Assessment of the Adaptive Behavior of Game Participants to Game Parameters in a Simulated Marketing Environment.   10th Annual Non-traditional/Interdisciplinary Programs conference, George Mason University, Virginia Beach, VA, 192-202.
  • Faria, A. J.; Dickinson, J. R., & Whiteley, T. R. (1992).  A Cognitive Approach to the Measurement of Simulation-Game Participant Adaptability to Game Parameters.   9th International Conference on Technology and Education, Paris, France, 684-690.
  • Faria, A. J.; Dickinson, J. R., & Whiteley, T. R. (1992).  Cognitive and Behavioral Consistency in a Computer-Based Teaching Environment: An Investigation of the Decision-Making Process.   Academy of Management conference, Las Vegas, 223-228.
  • Dickinson, J., & Faria, A. J. (1992).  Effective and Cost-free Refinements of Charitable Contribution Incentives for Mail Surveys.   American Marketing Association Educator's Conference, Chicago, 312-319.
  • Wellington, W. J., & Faria, A. J. (1992).  An Examination of the Effect of Team Cohesion, Player Attitude, and Performance Expectations on Simulation Performance Results.  In J. Gosenpud and S. Gold (Eds.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 19, 108-113.
  • Faria, A. J. (1992).  Measuring the Internal Validity of Simulation Models.   Eastern European Simulation and Gaming Association conference, St. Petersburg, Russia.
  • Faria, A. J.; Dickinson, J. R., & Whiteley, T. R. (1992).  The Timing and Stability of Reactions to Market Structure in a Single Player Simulation Environment.   Association for Business Simulation and Experiential Learning - National Conference, Las Vegas, 226-234.
  • Dickinson, J., Whiteley, T. R., & Faria, A. J. (1992). Cognitive and Behavioral Consistency in a Computer-Based Marketing Simulation Game Environment: an empirical investigation of the decision-making process.  ABSEL, Las Vegas.
  • Faria, A. J. (1992).  Business Simulation Gaming: Current Usage Levels in Academia and in Business in North America.   Eastern European Simulation and Gaming Association conference, St. Petersburg, Russia.
  • Faria, A. J.; Dickinson, J. R., & Whiteley, T. R. (1991).  Single Player Adaptation to a Simulation Gaming Environment.   American Marketing Association Micro-computers in Marketing conference, San Diego, 45-51.
  • Faria, A. J.; Dickinson, J. R., & Whiteley, T. R. (1991).  An Empirical Investigation of the Adaptive Behavior of Single-Player Teams to Simulation Game Parameters.   International Simulation and Gaming Association, Kyoto, Japan, 103-109.
  • Faria, A. J.; Dickinson, J. R., & Whiteley, T. R. (1991).  A Temporal Analysis of Simulation-Team Adaptive Behavior.   Society for Computer Simulation Western Multiconference, Annaheim, 23-32.
  • Faria, A. J.; Dickinson, J. R., & Whiteley, T. R. (1991).  An Investigation of the Nature and Stability of the Adaptive Behavior of Business Game Teams.   8th International Conference on Technology and Education, Toronto, 91-99.
  • Wellington, W. J., Dickinson, J. R., & Faria, A. J. (1991).  The Impact of a Market Leader on Simulation Competitors' Strategies.   Proceedings of the 1991 Western Simulation Multi conference, Western Simulation Multi conference, 33-40.
  • Faria, A. J. & Dickinson, J. R. (1991).  Response Style Bias as a Function of Scaling Method and Content.   5th Bi-Annual World Marketing Congress, Copenhagen, Denmark, 124-129.
  • Wellington, W. J., & Faria, A. J. (1991).  An Investigation of the Relationship Between Simulation Play, Performance Level and Recency of Play on Exam Scores.  In W. Wheatley and J. Gosenpud (Eds.)   ABSEL: Developments in Business Simulation & Experiential Exercises, 18, 111-115.
  • Faria, A. J. & Dickinson, J. R. (1990).  Extant Measures of Simulation Validity and an Addition.   Society for Computer Simulation Western Multiconference, San Diego, 66-77.
  • Faria, A. J. (1990).  Can Simulation Participation Improve Exam Performance: A Cross Sectional Study.   Association for Business Simulation and Experiential Learning - National Conference, Honolulu, Hawaii, 54-63.
  • Faria, A. J.; Dickinson, J. R., & Whiteley, T. R. (1990).  An Empirical Investigation of the Internal Validity of a Marketing Simulation Game.   Association for Business Simulation and Experiential Learning - National Conference, Honolulu, Hawaii, 47-53.
  • Faria, A. J.; Dickinson, J. R., & Whiteley, T. R. (1990).  A Measure of the Structural Validity of Simulation Models.   Southwest Decision Sciences Institute conference, Dallas, 133-141.
  • Faria, A. J.; Dickinson, J. R., & Whiteley, T. R. (1990).  The Responsiveness of Simulation Game Participants to the Game Parameters.   7th International Conference on Technology and Education, Brussels, Belgium, 235-246.
  • Faria, A. J.; Dickinson, J. R., & Whiteley, T. R. (1990).  The Impact of Market Structure Versus Competitor Strategy on Simulation Outcomes.   Academy of Marketing Science conference, New Orleans, 279-288.
  • Wellington, W. J., & Faria, A. J. (1990).  The Effects of Decision Format and Evaluation on Simulation Performance, Decision Time, and Team Cohesion.  In J. Wingender and W. Wheatley (Eds.)   Developments in Business Simulation & Experiential Exercises, 17, 170-174.
  • Faria, A. J. (1989).  The Effect of Simulation Game Participation on Exam Scores.   ABSEL 1989, Orlando, 78-83.
  • Faria, A.J.; Dickinson, J. R., & Whiteley, T. R. (1989).  Do Players Respond to the Simulation Environment?   ASAC 1989, Montreal, QC, 102-111.
  • Faria, A. J. (1989).  Strategic Planning, Group Selection and Time Pressure as Moderating Variables on Business Game Performance.   Southern Marketing Association conference, New Orleans, 283-289.
  • Dickinson, J., Gajraj, A. M., & Faria, A. J. (1989).  A Comparison of the Effect of Promised and Provided Lotteries, Monetary and Gift Incentives on Mail Survey Response Rate, Speed and Cost.   American Marketing Association, Chicago, 189-195.
  • Wellington, W. J., & Faria, A. J. (1989).  Simulation Game Performance: An Examination of the Effect of Time Pressure, Method of Team Formation, and Formal Planning.   Proceedings of The Southern Marketing Association Annual Conference, USA: Southern Marketing Association.
  • Faria, A. J. & Dickinson, J. R. (1989).  The Effect of Survey Sponsor, Questionnaire Length, and Anonymity of Mail Survey Response Rate and Speed.   Academy of Marketing Science - 4th World Marketing Congress, Singapore, Japan, 351-356.
  • Faria, A.J.; Dickinson, J. R., & Whiteley, T. R. (1988).  The Responsiveness of Players' Strategies to the Simulation Environment.   Decision Sciences Institute National conference, Las Vegas, 761-765.
  • Faria, A. J. (1988).  Business Simulation Games After Thirty Years: Their Usage Level in Industry and Academia.   ABSEL 1988, San Diego, 267-277.
  • Faria, A. J.; Dickinson, J. R., & Filipic, T. V. (1988).  The Effect of Prenotification on Mail Survey Response Rate, Speed, Quality and Cost.   Academy of Marketing Science conference, Montreal, QC, 403-413.
  • Faria, A. J.; Dickinson, J. R., & Whiteley, T. R. (1988).  The Relationship Between Simulation Game Participation in a Principles of Marketing Course and Performance on Theoretical, Application and Quantitative Exam Questions.   International Simulation and Gaming Association, Utrecht, The Netherlands, 182-191.
  • Faria, A. J. (1987).  Keeping Microcomputer Simulation Games User Friendly.   American Marketing Association Micro-computers in Marketing conference, Honolulu,157-167.
  • Faria, A. J. (1987).  Decision Analysis in a Computer Oriented Marketing Environment.   Midwest Marketing Association conference, Chicago, 203-211.
  • Faria, A. J. & Dickinson, J. R. (1987).  LAPTOP: A Principles of Marketing Simulation, ABSEL 1987, Hilton Head Island, SC, 53-57.
  • Faria, A. J. (1987).  Personal Computer Simulations - User Friendliness Issues and Prescriptions.   ABSEL 1987, Hilton Head Island, SC, 135-143.
  • Faria, A. J. (1986).  The Effect of Survey Sponsor, Questionnaire Length, and Anonymity on Mail Survey Response Rate and Response Speed.   Atlantic Schools of Business Winter conference, Fredericton, NB, 245-256.
  • Faria, A. J. (1986).  A Test of Student Attitudes and Performance Under Varying Simulation Conditions.   ABSEL 1986, Reno, 70-78.
  • Faria, A. J.; Dickinson, J. R., & Schumacher, M. (1985).  A Test of the Level of Difficulty and Discriminating Ability of a Multiple-choice Question Classification Scheme.   Academy of Marketing Science conference, Miami Beach, Florida, 172-178.
  • Faria, A. J. & Dickinson, J. R. (1985).  Trade Show Participation - Importance and Frequency.   American Institute for the Decision Sciences, Las Vegas, 527-533.
  • Faria, A.J. & Dickinson, J. R. (1984).  An Analysis of Participation Criteria in Trade Show Selection.   Atlantic Schools of Business Winter conference, Halifax, NS, iii1-iii10.
  • Faria, A. J.; Dickinson, J. R., & Schumacher, M. (1984).  Measurement Properties of McCarthy - Shapiro Multiple Choice Questions.   ASAC 1984, Guelph, 272-281.
  • Faria, A. J. (1984).  The Use of Decision Simulations in Management Training Programs: Current Perspectives.   ASAC 11th annual conference, Honolulu, 228-232.
  • Faria, A. J. (1984).  The Marketing of Native North American Arts and Crafts.   Academy of Marketing Science conference, Niagara Falls, NY, 417-422.
  • Faria, A. J. & Dickinson, J. R. (1984).  Trade Show Selection Criteria - The Emphasis is on Audience Quality.   American Institute for Decision Sciences conference, Toronto.
  • Faria, A. J. (1984).  Trade Show Audience Quality Measures.   American Institute for the Decision Sciences, Toronto.
  • Faria, A. J. (1983).  Consumer Attitudes Towards Corrective Advertising.   ASAC 1983, Vancouver, 102-113.
  • Faria, A. J. (1983).  The Development of the Functional Approach to the Study of Marketing to 1940.   American Marketing Association Marketing History seminar, Michigan State University, East Lansing, MI, 160-170.
  • Faria, A. J. (1983).  Marketing Channels for Indian Arts and Crafts: An Empirical Investigation.   Academy of Marketing Science conference, Miami Beach, 586-596.
  • Faria, A.J. (1981).  Extending the Simulation Product Life Cycle.   Association for Business Simulation and Experiential Learning - 7th National Conference, Kissimmee, Florida, 37-41.
  • Faria, A. J. (1981).  Corrective Advertising: The Canadian Situation.   Academy of Marketing Science conference, Miami Beach, 239-244.
  • Faria, A. J. (1980).  The New Battle of the Brands: Purchase Patterns for Generics After Two Years in the Market.   Academy of Marketing Science conference, Dallas, 229-234.
  • Faria, A. J. (1979).  The Product Mortality Curve and the Simulation User.   North American Simulation and Gaming Association Fall conference, Houston, 139-148.
  • Faria, A. J. (1979).  Game Administration: A Life Cycle Analysis.   Association for Business Simulation and Experiential Learning - 6th National Conference, New Orleans, 220-225.
  • Faria, A. J. (1978).  Improving Urban Transportation Research.   ASAC 1978, London, ON 110-120.
  • Faria, A. J. (1978).  The New Research Focus: An Analysis of the Simulation Game User.   Association for Business Simulation and Experiential Learning - 5th National Conference, Denver, 25-32.
  • Faria, A. J. (1978).  The Energy Crisis and the Automobile.   Academy of Marketing Science conference, Chicago, 58-66.
  • Faria, A. J. (1977).  New Horizons in Simulation Research.   Association for Business Simulation and Experiential Learning - 4th National Conference, Wichita, Kansas, 217-223.
  • Faria, A. J. (1977).  Simulation Users: A New Research Frontier.   North American Simulation and Gaming Association Fall conference, Boston, 87-102.
  • Faria, A. J. (1976).  A Comparative Study of the Teaching of Marketing Courses: Student Reactions to Simulation Gaming.   North American Simulation and Gaming Association Fall conference, Raleigh, NC, third paper in Section 001 of conference proceedings.
  • Faria, A. J. (1976).  Improving Transportation Research by Use of a Household Based Mobility Index.   American Institute for the Decision Sciences, Detroit, 255-260.
  • Faria, A. J. (1976).  Student Reactions and Evaluations Towards Differing Assignment Levels in a Marketing Simulation Competition.   Association for Business Simulation and Experiential Learning - 3rd National conference, Knoxville, 537-549.
  • Faria, A. J. (1976).  Changing Techniques in the Teaching of Marketing Courses.   ASAC 1976, Quebec City, 388-396.
  • Faria, A. J. (1975).  Student Reactions and Evaluations of Written and Reading Assignments in Conjunction with a Marketing Game.   Association for Business Simulation and Experiential Learning - National Conference, Indiana University, Bloomington, 437-457.
  • Faria, A. J. (1974).  The Use of Internal and External Assignments with a Marketing Simulation Game.   National Conference on Simulation and Experiential Learning, 54-61.
  • Faria, A. J. (1974).  The Case for the Simulation Course in the Business School Curriculum.   Conference Proceedings, Volume II, 415-420.

Invited Presentations 

  • Faria, A. J. (2014). The Downward Spiral of the Canadian Automotive Industry.  Automotive Outlook Conference, Windsor.
  • Faria, A. J. (2013). Employment Outlook for the North American Auto Industry.  Toyota Suppliers' Forum, Cambridge, Canada.
  • Faria, A. J. (2013). Global Automotive New Capacity Investment: Market Trends.  Automotive Parts Manufacturers Association Regional conference, Windsor.
  • Faria, A. J. (2012). The Growing Threat of the Mexican Automotive Industry to Canada.  Automotive Parts Manufacturers Association Regional conference, Windsor.
  • Faria, A. J. (2011). The Auto Sector: It’s Coming Back.  Symposium to Increase Community Prosperity in the New Economy, Ball State University, Muncie, Indiana.
  • Faria, A. J. (2011). The Auto Industry in North America: Where we are, where we’re going.  21st Annual Wayne State-Windsor Symposium, Windsor.
  • Faria, A. J. (2010). A Comparison of Labour Costs at Unionized and non-Unionized Assembly Plants in Canada.  APMA Human Resources Conference, Toronto.
  • Faria, A. J. (2010). Automotive Employment and Economic Impact in Essex County.  WEEDC Economic Forum, Windsor.
  • Faria, A. J. (2010). The Economic Impact of the Automotive Industry for Michigan, Ohio, and Southern Ontario.  Midwest Automotive Forum, Windsor.
  • Faria, A. J. (2009). Global Automotive Production, Sales, Investment and Employment Outlook for 2010.  Automotive Outlook Conference, Windsor.
  • Faria, A. J. (2009). The Meltdown in the Auto Industry and the Broader Economy.  CAW Retired Workers Seminar, Windsor.
  • Faria, A. J. (2008). A Comparison of Automotive Labour Costs between Canada, the U.S. and Japan and its Implications for Future Automotive Investments and the Automotive Supply Chain.  Automotive Parts Manufacturers Association Regional conference and exhibition, Hamilton, Canada.
  • Faria, A. J. (2008). The Canadian Automotive Industry: Current problems and future prospects.  Odette Connects Breakfast Seminar series, University of Windsor.
  • Faria, A. J. (2008). The Decline of the Detroit Three and its Impact on the MTDM Sector.  Canadian Tooling & Mold Making Association national conference, Toronto.
  • Faria, A. J. (2008). The Japanese Automotive Companies in Canada: History and current investments.  Japan America Society, Windsor.
  • Faria, A. J. (2008). The Global Automotive Industry: Challenges and prospects for Chrysler.  Chrysler Corporation, Windsor.
  • Faria, A. J. (2008). Automotive Labour Costs: Examining Your Assembly Line Costs and Monitoring your Competitors.  Toyota Motor Manufacturing Canada, Cambridge, Canada.
  • Faria, A. J. (2008). The Impact of the 2007 UAW Contract Agreement on the Canadian Automotive Parts Industry.  APMA Windsor Regional conference, Windsor.
  • Faria, A. J. (2008). Managing Your Supply Chain: Service and cost.  Toyota Motor Manufacturing Canada, Guelph.
  • Mateja, P., Bussiere, D., & Faria, A. J. (2008). Strategies for Survival.  Odette School of Business.

Civic Committee Memberships 

Member of a Committee

  • 2014:  National Association for Sales Management, Member
  • 2014:  Association for Business Simulation and Experiential Learning, Member, Editorial Review Board and Board of Directors
  • 2014:  Southern Business Review, Member, Editorial Review Board, Member, Editorial Review Board
  • 2014:  American Marketing Association, Detroit Chapter, Member, Board of Directors
  • 2014:  Marketing Management Association, Member, Board of Directors
  • 2014:  Essex County Children's Services Council, Member, Board of Directors
  • 2014:  Better Business Bureau, Member, Arbitration Panel
  • 2014:  Victorian Order of Nurses, Member, Board of Directors
  • 2014:  Ontario Motor Vehicle Arbitration Plan, Member, Board of Arbitrators
  • 2014:  Association for Business Simulation and Experiential Learning (ABSEL), Charter Member
  • 2014:  American Marketing Association, Member
  • 2014:  North American Simulation and Gaming Association (NASAGA), Charter Member
  • 2014:  Administrative Sciences Association of Canada, Member
  • 2014:  Academy of Marketing Science, Member
  • 2014:  Advertising and Sales Club of Windsor, Member
  • 2014:  Decision Sciences Institute, Member