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Kim Forrest

Business students gets hands-on promotional experience with WIFF

Business student Dane Rife had a big problem. Tasked with promoting the Windsor International Film Festival to his fellow students, he was struggling with how to get around a rule that dictates posters can not be hung on the walls of the Odette Building.

The creative solution he proposed to his team: building their own wall.

“We went to Home Depot, got all the supplies, and put it together right there on the front lawn of Odette,” the fourth-year student said. “We had to do it fast because we didn’t know if we’d be allowed.”