Sport Management

Sport Management Research

Faculty Members

Research Interests

Sport Management focuses on the administration, planning, organization, leadership, evaluation and marketing in sport organizations. Research in sport management examines public, voluntary and commercial sport bodies, both amateur and professional; businesses that produce sport-related commodities; and service organizations in the sport industry.

Current research activities include these subject areas:

  • Leadership and Decision Making
  • Strategic Management
  • Sport finance and economics
  • Legal Issues in Sport Management
  • Commercialism in the Olympic Movement
  • Consumer Behaviour
  • Sport Policy
  • Neoliberal Discourses of Sport
  • Event Management
  • Leveraging Sport Events
  • Economic, Tourism, and Social Impact of Sport Events
  • Sport Development
  • Sport Management Pedagogy

Ongoing Research Projects in Sport Management

  1. Impact of organizational culture on grass roots sport participation in Canadian National Sport Organizations
  2. Top management team composition on strategic outcomes in professional sport organizations
  3. The impact of mega-sporting events on local communities (community development and sport participation)
  4. Effective leadership in sport organizations
  5. Consumer behavior of various sport-oriented groups Inter-organizational partnerships in physical activity, sport, and health promotion

Current and Recent Research Funding

  1. Social Sciences and Humanities Research Council of Canada
  2. University of Windsor Humanities and Social Sciences Research Grants