Dr. Terry Eddy

Associate Professor

Email: tweddy@uwindsor.ca
Terry EddyPhone:  (519) 253-3000 ext. 2467
Office:  HK Building, Room 139

Sport Management and Leadership



Ph.D. (Sport Administration) University of Northern Colorado, 2011
Master's (Sport Management) West Virginia University
Master's (Pure Mathematics) Memorial University
Bachelor's (Pure Mathematics) Memorial University

Dr. Eddy joined the Department of Kinesiology in 2017 in the area of Sport Management. He previously held Assistant Professor positions in Sport Management at the University of Arkansas in Fayetteville, Arkansas, USA, and St. John’s University in Queens, New York, USA. Dr. Eddy’s research centres around sport marketing; particularly sponsorship and consumer behavior. His research has been published in a number of academic journals, including Sport Management Review, Sport Marketing Quarterly, International Journal of Sports Marketing and Sponsorship, International Journal of Sport Management, International Journal of Sport Management and Marketing, International Journal of Sport Communication, International Journal of Sport Finance, Journal of Applied Sport Management, Journal of Sport Behavior, and Journal of Issues in Intercollegiate Athletics. Dr. Eddy regularly presents his research at national and international conferences, and currently serves on the editorial review board for Sport Marketing Quarterly, the Journal of Global Sport Management, and Case Studies in Sport Management.


Areas of Research Interest

  • Sport marketing
  • Sport sponsorship
  • Sport consumer behaviour
  • Social media marketing in sport
  • Sport finance and economics

Research and Publications

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