A marketing campaign rolling out this month depicts the decision process students undertake when choosing a university, and reassures them that they won’t get lost in the crowd at the University of Windsor.
The campaign ranges across a number of media in southwestern Ontario markets, says Holly Ward, executive director of Public Affairs and Communications. Print advertising includes daily and community newspapers, placards in public transit and posters in shopping malls. Commercials will run before movies in cinemas and on radio stations.
Word clouds draw on themes collected from focus groups of students, alumni, faculty and staff representing their perceptions of the University’s strengths. They highlight UWindsor professional programs as well as its warm, friendly atmosphere.
“The campaign is divided into two aspects, all serving our enrolment targets,” says Jennifer Barone, senior manager of marketing, publications and Web. “Generally, the messaging urges prospective students to consider us as their choice. Some ads specifically encourage registration for our November 4 Fall Open House.”