A marketing campaign rolling out this month depicts the decision process students undertake when choosing a university, and reassures them that they won’t get lost in the crowd at the University of Windsor.
The campaign ranges across a number of media in southwestern Ontario markets, says chief communications officer Holly Ward. Print advertising includes daily and community newspapers, placards in public transit and posters in shopping malls. Commercials will run before movies in cinemas and on radio stations.
The campaign design and concept was created in-house by staff of Public Affairs and Communications. Word clouds draw on themes collected from focus groups of students, alumni, faculty and staff representing their perceptions of the University’s strengths. They highlight UWindsor professional programs as well as its warm, friendly atmosphere.
The participation of UWindsor students in the print advertisements, radio voice-over work and movie theatre promotions adds authenticity to the messages, says Jennifer Ammoscato, senior manager of marketing, publications and Web.
“Our best ambassadors to students thinking about coming here are the students who have already come here and are happy about their choice,” she says.
Watch one of the recruitment campaign’s video commercials: