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A poster in London’s Masonville Place Mall carries a message about the University of Windsor’s exceptional student experience.A poster in London’s Masonville Place Mall carries a message about the University of Windsor’s exceptional student experience.

Ad campaign reflects the empowerment of UWindsor education

With a theme of “UWill,” new advertising promoting the University of Windsor plays up the possibilities generated by learning and living on the school’s campus.

Print advertisements appearing in publications across southwestern Ontario join commercials in movie theatres, posters in shopping malls, and radio spots sharing messages that promise an exceptional experience for students.

The ads incorporate the new UWindsor logo to form the letter “W” in the heading “UWill,” followed by a list of phrases such as Learn, Discover, Grow, Achieve Your Goals, Work Hard and Succeed.

Putting the new imagery front and centre represents both the University’s past and its future during its 50th anniversary year, says chief communications officer Holly Ward.

“The UWill campaign reflects our mission of enabling others to make a better world, of empowering people to pursue their dreams and goals and achieve success in the many forms that takes in one’s life,” she says Holly Ward. “It is an active message that suits not only an enrolment campaign, but can be re-purposed for fundraising, community partnership, alumni engagement and a multitude of other communication uses.”

Find examples of the advertising, including the theatre and radio commercials, on the Public Affairs and Communications website.


Workers install a banner celebrating the University’s 50th anniversary outside the Toldo Health Education Centre. The large-scale signs, bearing images drawn from 50 years of history, are appearing on buildings across campus.