The prevailing practice of mass customization aims to satisfy customer needs by building upon legacy design, says Roger Jiao.

A professor of design and manufacturing systems at Georgia Institute of Technology, he will share his vision of extending mass customization and personalization to  anticipate customer satisfaction in a free public seminar, “Design for Mass Customization and Personalization: Status and Promise,” Monday, February 10.

“Personalization has been witnessed in a number of industry sectors as a promising strategy that makes the market of one a reality,” says Dr. Jiao.

His address begins at 2:30 p.m. in room 3000, Centre for Engineering Innovation, and is presented by the Intelligent Manufacturing Systems Centre.